How ToSubscription Content Heads or Tails: How to Raise the Odds of Being Recommended by Your Customers 10/05/2009 By STEVE CODY AND MILOS SUGOVIC Question: What is the one thing a customer wants to hear before purchasing a product or service? To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.