In the latest installment of the continuing :CueCat saga, Gruner + Jahr will employ the technology in seven of its publications. By fall, readers of Family Circle, Rosie, YM,
Parents, Child, Fitness and Homestyle magazines will be able to surf directly to virtual content embedded in text and advertising. The :CueCat, from Digital:Convergence, has been
making the rounds of a variety of publications in recent months.
(G+J: Sue Geramian, 212/499-1621)