Fear and Loathing on the Internet: Coming Out on Top When You’re Bashed Online

Two years back, a client of PR consultant Eric Dezenhall was taking a beating on the Internet. An email alleging the client's feminine-care products contained asbestos was
bouncing around to thousands of people around the country. The rumor was circulated with such fervor that several local news outlets and CNN picked it up, fueling the fires
of negative publicity.