The changing business environment, defined largely by emerging digital communications platforms and stakeholder empowerment, continues to reshape the communications
profession, driving executives in the field to become thought leaders and counselors within their organizations. This trend, which was explored in the Arthur W. Page
Society's 2007 "Authentic Enterprise" white paper, was the centerpiece of the recent Academic Symposium, hosted by the Page Society in conjunction with the Tuck School of
Business and the Institute for Public Relations in Hanover, NH. The following is an exclusive glimpse into the meeting's proceedings, including the implications that a
heightened demand for authenticity and transparency has on corporate and agency communications professionals.