Exclusive PR News/MediaLink Survey: Digital Media Platforms: Is PR Still Behind the Times?

The digitalization of communications has introduced an array of new words into vocabularies industry-wide - podcasts, blogs, RSS feeds - all of which evolved from cryptic cyber

dialects among underground "techie" communities to conversational verbiage in everyday business interactions. Public relations professionals have not escaped this transformation,

although judging from the results of a recent PR News/MediaLink survey, many are still trying to evade the digital trend and opt for more traditional means of

communications.