Seven Things You Will Learn In This Week's Issue Of PR News
1. 30% of surveyed senior management can't clearly articulate their company's brand positioning.
2. 47% of all CEOs interviewed are actively engaged to some degree in M&A activity.
3. Executive expectations lean towards measurement that is meaningful, reasonable and measurable. Clip volume is measurable, but it means little.
4. For surveyed senior or executive-level practitioners, the median salary is $94,800.
5. New media measurement's real-time, automated characteristics open new doors for tracking and understanding key audiences.
6. The power of sports and play can have a profound impact on a refugee child's life.
7. Unlikely partnerships can produce great PR results.