Seven Things You Will Learn In This Week's Issue Of PR News
1. The most quotable quotes are often misquoted.
2. Cybersquatting us the unauthorized use of a brand name in a domain.
3. At Nissan, you can only stay in a position so long before you must transfer to a different department.
4. Mashups allow companies to collaborate and go head-to-head with competitors.
5. Brandjacking is the act of using a reputable brand to drive traffic to a fraudulent site.
6. A law firm client will not appreciate being called a "company." It's a profession, and terminology counts.
7. It's best to check for conflicts of interest before letting a client who's an attorney talk to the media about his client. On the other hand, sometimes it's a good idea to
let that client share the 15 minutes of fame.