Seven Things You Will Learn In This Week's Issue Of PR News
1. Consistency is the #1 aspect of successful online branding.
2. When handling a product recall, over-communication is a best practice.
3. Don't just look for personal gains when using online business networks; also connect colleagues you think would benefit from each other's business.
4. 87% of respondents say they want companies to support issues based on where they can have the most impact.
5. PR is as effective as advertising for new product launches, particularly at the initial branding stage of a campaign.
6. 53% of surveyed companies select career development candidates by manager referral.
7. You are your most important client.