Seven Things You Will Learn In This Week's Issue Of PR News
1. Media relations is a sales job.
2. Depending on the situation, there are phrases that help you bridge away from sensitive issues in media interviews.
3. 98% of surveyed journalists prefer receiving news releases via e-mail.
4. While 46% of survey respondents said that sustainability programs help improve brand value, only 20% felt they improve profitability.
5. It's not enough to measure offline initatives; you have to improve what isn't working.
6. The highest percentage of Americans trust experiential media above all other forms.
7. Sometimes the initiative you originally set out to accomplish should be evolved to have a higher impact, so always be flexible.