Seven Things You Will Learn In This Week's Issue Of PR News
1. Myblogroll.com is a good resource for bloggers and PR execs to find out who is linking to whom.
2. 78% of surveyed consumers like to buy from brands that support good causes.
3. E-mail services show that most e-mails are read within the first 24 hours of being received.
4. YouTube isn't the only video platform out there; Brightcove and iTunes are great resources for PR execs as well.
5. A key issues analysis for cause branding initiatives should involve executive interviews, expert interviews and a competitive analysis.
6. When fear is a factor, bridging key relationships is the most important element of a PR initiative.
7. For B2B launches, word-of-mouth campaigns are more worthwhile than advertising.