Corporations Have to Confront ‘NIMBY’ Opposition Head On

Reuters recently reported that Wal-Mart was mounting a "tough
new public relations strategy" to counter its critics. This
development represents more than another interesting chapter in how
the world's largest retailer is confronting the challenges of being
Fortune's Most Admired Company and, at the same time, what Playboy
calls the "epicenter of retailing's evil empire." It's the latest
chapter in a saga that began with so-called NIMBY (Not In My
Backyard) opposition to big-box stores and has now grown into a
conflagration involving wages and benefits, allegations of sex
discrimination, global manufacturing practices, and pressure on
suppliers.