Customers Throw Down Gauntlet: Consumers in major countries around the globe are demanding a higher level of responsibility from companies in dealing with societal issues, and consumers are already using their own spending and loyalty to press these demands. So says findings from the 2011 Cone/Echo Global CR Opportunity Study, a 10-country survey released in October by Cone and Echo Research. Among the key findings:
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81% of consumers say companies have a responsibility to address key social and environmental issues beyond their local communities;
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93% of consumers say companies must go beyond legal compliance to operate responsibly;
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94% of consumers say companies must analyze and evolve their business practices to make their impact as positive as possible.
Source: Cone/Echo