Although Perton admits that ka-Ching usually finds its own guests to serve as experts, there's nothing wrong with making a suggestion. ka-Ching uses commentators with "various
levels of expertise," Perton explains, "unique expertise." is looking to profile women who are successful entrepreneurs, or those who have had unique career
achievements or are considered career gurus. Perton requests that article suggestions be "Web-centric," pieces that are shorter than "long, magazine-type articles," and do not
need to be part of a series. What not to send? Perton says do not bother with women who have been profiled everywhere. Either has already written about them, or has
ruled them out for some reason, he advises. He looks for things "off the beaten path."