Although Perton admits that ka-Ching usually finds its own guests to serve as experts, there's nothing wrong with making a suggestion. ka-Ching uses commentators with "various
levels of expertise," Perton explains, "unique expertise." ka-Ching.com is looking to profile women who are successful entrepreneurs, or those who have had unique career
achievements or are considered career gurus. Perton requests that article suggestions be "Web-centric," pieces that are shorter than "long, magazine-type articles," and do not
need to be part of a series. What not to send? Perton says do not bother with women who have been profiled everywhere. Either ka-Ching.com has already written about them, or has
ruled them out for some reason, he advises. He looks for things "off the beaten path."
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