China’s Push for the Future Creates PR Whirlpool

In our special 2002 Year Ahead issue, one PR NEWS advisor predicted that we would see tremendous growth in the globalization of American business - and the globalization of PR
along with it. In this article, Annabelle Warren, EVP of Hill and Knowlton Asia Pacific, offers PR NEWS readers an exclusive look inside public relations in the world's most
populous nation. Global businesses poured an estimated $50 billion into China last year, according to Warren. Add a national desire for magnificent Olympic Games in 2008, and you
have what Warren terms "a whirlpool of PR opportunities and challenges."