Targeting healthcare sales and marketing executives, Healthcare InfoSource released its first quarterly update of Healthcare QuickDisc, providing fast access to current expense and utilization information on more than 6,000 hospitals, networks and other providers.
Launched earlier this month, the versatile, easy-to-customize interactive CD-ROM database includes key job title information for niche marketing and strategic planning efforts.
The applications helps marketers:
Plan direct marketing programs aimed at hospitals by size and type. The information can be used for Microsoft Word, Lotus or Excel-based mailing of prospecting.
Create sales territories by extracting data into Excel and marrying it with existing data on customers, orders and names.
Define a sales territory using QuickDisc's standard utilization, financial/personnel and key contact reports.
Sort markets by geographic designations, then developing market strategies based on providers' services, facilities and network affiliations.
Healthcare InfoSource is a wholly owned subsidiary of the American Hospital Association, based in Chicago, providing comprehensive commercial data on healthcare providers.
QuickDisc now comprises three databases available in five healthcare packages. The databases range from $1,200 for various healthcare providers to $4,200 for the complete package. A free demonstration can be ordered by phone (800/821-2039), fax (312/422-4506) or email ([email protected]).