Social Media

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Fashion Brands Used Instagram to Dominate Consumer Engagement During Grammys

February 20th, 2017 by

Sponsoring a tent pole event such as the Grammy Awards does not insure you’ll pull big engagement numbers on social. In fact, none of the sponsors of the 2017 Grammys, held Feb. 12, made the Top 10 list of most-engaged brands on social that you see on this page, according to Shareablee data provided to PR News Pro.

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Nissan’s Loud and Clear Lessons in Social Listening

February 17th, 2017 by

When it comes to social listening, it can be difficult to cut through the noise. While many analytics tools attempt to measure sentiment—to quantify how positive or negative a social media post or engagement is received—it has proven to be an elusive metric, even for a brand as big as Nissan. “One big misconception is trying to model the information in social media into something you want it to be, instead of listening to what the customer is saying and fixing the problem presented to you,” says Bryan Long of Nissan.

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Snap Inc. Valuation and the Future of Your Snapchat Strategy

February 16th, 2017 by

Snap Inc.’s upcoming IPO is the talk of the tech world, and now the Wall Street Journal has reported that the company set its valuation between $19.5 billion and $22.2 billion, according to inside sources. Speculation about the success of the IPO hinges on a few important questions. New independent research might quell some people’s fears, however.

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Don’t Fall for These Top Lies About Social Customer Care

February 15th, 2017 by

Social media has become more than another brand marketing platform. For consumers, it has created a front door to directly communicate with organizations and seek support in a timely manner. Nonetheless, it’s clear that many brands have yet to grasp the importance of customer support on social media and what a critical part it plays in overall brand marketing. So let’s debunk the top three myths about social customer care and see how brands can best benefit from having a robust plan.

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How Cisco Harnesses Employee Voices to Tell Its Snapchat Story

February 13th, 2017 by

How Cisco found social media ambassadors among its employees and empowered them to tell its story on Snapchat. The author argues that allowing employees to be authentic will pay large dividends.

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Instagram Insight for a Small Team: Find Three Photo Styles That Engage Your Audience

February 13th, 2017 by

You might think a small or a 1-person communications department would be unable to make use of Instagram to humanize its brand and raise awareness. Wrong, a pair of communicators who make use of user-generated content say. Here’s how they do it.

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A Look at Certified Angus Beef’s Sizzling Visual Storytelling

February 10th, 2017 by

When it comes to visual storytelling, it certainly helps if your brand is associated with a product that literally makes people salivate. Since Margaret Coleman, director of digital platforms with Certified Angus Beef, will be a featured speaker on the topic of Instagram at the PR News Digital Summit, February 24 in Huntington Beach, California, we decided to take a look at a few posts from the brand’s Instagram account to see how she works her savory magic.

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3 B2B Instagram Lessons From Northrop Grumman

February 9th, 2017 by

When Northrop Grumman began posting to Instagram, it wasn’t quite sure what would resonate. The global aerospace and defense technology company made the initial mistake—as many brands do—of pushing out self-serving content, viewing the platform as another method to showcase pictures of its aircraft, spacecraft and radar systems. But as it dove deeper into Instagram, the company realized the platform could be much more than just a repository of slick product pictures.

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After Super Bowl Ads, Where’s the Social Media Follow-Up?

February 6th, 2017 by

None of the brands behind the most-talked-about Super Bowl ads (Budweiser, Mr. Clean, Skittles, Kia, Audi), took to Twitter and Facebook the morning after the Big Game when the water-cooler chatter was in full swing. Why?

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Communicators From Tums and Snickers Open Their Super Bowl LI Communications Playbooks

February 6th, 2017 by

As it’s Super Bowl weekend we pull a bit of razzle-dazzle from our playbook and offer you two brand communicators who are heavily involved in activities around the big game. Each offers trends and their brand’s reactions to them in the form of Super Bowl communications and campaigns.