Social Media


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GE’s Duchamp on Finding Meaning in Social Analytics

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data. | MORE »

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How Skype Transformed its Image With Branded Content

PR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content.  | MORE »

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Letting Social Natives Take the Lead

The irony of a PR executive falling victim to social media isn’t lost on me; however, as a Millennial who lives and breathes all things social, it boggles my mind at how little some of us know about these platforms.  | MORE »

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SXSWi Wrap-Up: So Long Startups, Hello Brands

Since PR pros are often the owners of brand activations, here’s a look at three trends from the 2014 SXSWi festival, along with a quick look at some of the brands that leveraged them. | MORE »

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Target Photoshops its Way Into Bad PR

Target’s “Thigh Gap” results in major blowback for the retailer.  | MORE »

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Crisis-Proof Your Social Strategy With Policies, Protocols and Community Trust

For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level. | MORE »

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10 Must-Know Tips for Getting the Message Out on Twitter

Be sure you are getting the most out of Twitter by embracing these key tips. | MORE »

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Top 10 SXSW Hashtags PR Pros Should Follow

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop. | MORE »

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Stop Checking Social Media and Read This Article

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses. | MORE »

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Why is #NationalPancakeDay Trending on Twitter?

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity. | MORE »

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