Social Media

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YesJulz, Shonduras, Fanzo, Pirtle Get Raw and Real About Influencer Marketing

May 10th, 2018 by

Brian Fanzo, CEO of iSocialFanz, Work With The Coach CEO Nathan Pirtle, entrepreneur YesJulz and Snapchat pioneer Shonduras closed out the 2018 Social Shake-Up Show in Atlanta with a discussion about how influencer marketing partnerships can go wrong, and what it takes to make them worthwhile for all parties.

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How Coca-Cola and OshKosh B’gosh Activate Influencers for Maximum Effect

May 9th, 2018 by

Brands are tapping influencers at an unprecedented rate. Yet influencer marketing is far from worry-free. Jennifer DelVecchio, entertainment marketing lead at The Coca-Cola Company, and Tracy Del Moral, director of marketing at OshKosh B’gosh, discussed working with macro-influencers and micro-influencers, respectively, during a panel at the Social Shake-Up Show.

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Social Shake-Up Speakers Offer Unconventional Yet Wise Advice

May 9th, 2018 by

A pair of speakers during the afternoon general session of the Social Shake-Up Show offered advice about social marketing and entrepreneurship that resonated with the audience despite it being a bit unconventional.

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Keynoter Fanzo Shakes Up Opening Session, Urges Putting Social Back into Social Media

May 8th, 2018 by

The Social Shake-Up has a reputation for shaking up assumptions. In that respect, opening keynoter Brian Fanzo, a change evangelist with a passionate speaking style, did not disappoint. While he praised the ability of social media to connect people globally, his message contained plenty of low-tech ideas as well as a call for Shakers to put the social back into social media.

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3 Ways Walmart Manages Crises on Social Media

May 8th, 2018 by

“Crisis” can mean different things to different groups says Dan Kneeshaw, Walmart’s senior director of global associate communications, digital and enterprise initiatives. Kneeshaw spoke on “When All Hell Breaks Loose,” a panel focusing on how brands mitigate crisis on social media, at the 2018 Social Shake-Up Show in Atlanta. Here are three steps to effective crisis management that Walmart holds close.

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How to Break Through the Crowd and Be What’s Happening on Twitter

May 8th, 2018 by

Most people these days turn to Twitter to find out what’s going on in the world. And the challenge most brands face is how to capture consumers’ attention in a crowded timeline. Get the inside scoop on how you can break through oversaturated feeds to connect with audiences in a meaningful way.

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Consumer Engagement with Food Influencers Down 15% in Q1’18

May 8th, 2018 by

We take a look at food influencers and find that consumer engagement with their posts was down nearly 50% in the first quarter of 2018. Once again our data partner Shareablee provides the data exclusively to PR News.

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4 W’s of Search Relevancy and Social Media Engagement

May 7th, 2018 by

Any time you search on Google, more than half of the returned results are links to social profiles. That’s why when you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites. Jon Chang, digital marketing director at Kickstarter and a speaker at this week’s Social Shake-Up Show, shares some tips and tricks for improving SEO via social media, primarily to increase your engagement.

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4 Questions for Twitter Following Its ‘Unmasked Password’ Crisis

May 4th, 2018 by

Twitter got out in front of its own crisis, emailing its business customers about a bug that stored account passwords, unmasked, in an internal log. The bug left Twitter passwords exposed, and visible, to everyone within the company. Still, its statements raised a few important questions.

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PR Can Find Success in the Fake News Era by Communicating More

May 4th, 2018 by

The preponderance of fake news has taken its toll on the reputation of brands, governments and the media. Still, it’s prompted all three to strengthen their communications and raised the quest for accuracy, particularly amongst journalists. On the other hand, with media revived, the amount of content can be overwhelming. PR can break through the clutter by communicating more, not less.