Social Media


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10 Rules for Writing Great Social Media Content

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills. | MORE »

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CES 2016: What the Internet of Things and a Wild West of Data Means for PR

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.  | MORE »

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How to Create Clickable Paid Posts on Social

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred. | MORE »

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4 Small New Year’s Resolutions for Success in 2016

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game. | MORE »

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How an Agency and Its Client Used Bloggers to Inspire Good Deeds

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.  | MORE »

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The Miracle of Interactive Multimedia

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery. | MORE »

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Stoner Sloth: PR Failure, or Social Media Success?

If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured? | MORE »

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7 Tips to Create Repinnable Images for Pinterest

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind. | MORE »

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5 PR Trends to Look for in 2016, So Sayeth the Queen

Katie Paine, Ronn Torossian and others look at PR trends for 2016. | MORE »

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How to Keep the PR-Media Relationship Fresh

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship. | MORE »

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