Social Media

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How Arby’s Twitter Strategy Evolved From ‘The Legend of Zelda’

February 2nd, 2017 by

For Arby’s, Twitter isn’t just a platform on which to advertise, it’s a chance to delight. The fast-food chain’s evolving Twitter strategy isn’t concerned with promoting its sandwich of the month or the latest addition to its menu. Instead, Arby’s is focused on engaging in conversation, identifying niche areas and most of all, having fun with its followers.

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5 Ways to Achieve the ‘Newsroom Mindset’ on Facebook Live

February 1st, 2017 by

Facebook Live has a lot of advantages for communicators: It is novel enough that people are drawn to the medium per se out of curiosity, Facebook’s algorithm privileges it above other forms of content and the medium prompts engagement probably more than any other. But can you take those advantages and turn them into a winning strategy for capturing audience attention?

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Communicators Can Still Have Their Moments With Twitter’s Moments

January 31st, 2017 by

In this era of the 24/7 news cycle, Moments, Twitter’s curated collection of tweets and videos, has become a favorite stop for a fast check of the news and celebrity tidbits. But last week it seemed to disappear from mobile screens. It hasn’t. Moments has been moved somewhere less conspicuous. True, that seems like we should be preparing its obituary, but Twitter swears Moments is alive and well. And at least one social media insider says there’s a silver lining in all this for brand communicators.

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The Week In PR

January 30th, 2017 by

Our weekly roundup of trends and personnel moves. Featured this week is a story about regulating influencers and involving the Kardashians. In addition the heads of PRSA and The Arthur W. Page Center blast alternative facts and fake news.

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How a Windows Rollout Led Microsoft to Unify Its Social Media Strategy

January 26th, 2017 by

When Microsoft rolled out Windows 10, it didn’t expect the deluge of social media conversations that followed. That may seem surprising for a company its size, but the response across the globe was massive. And it displayed the power of social media to force organizations to rethink their social marketing, sales and customer-care strategies.

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Federal Employees’ Twitter Silence an Elusive Goal for Trump Administration

January 26th, 2017 by

In the age of social media, employee messages can be very slippery indeed: The harder you squeeze to keep them in your grasp, the more they slip between your fingers and out into the world. Such seems to be the case with President Trump’s orders to the Environmental Protection Agency, National Park Service and the Forest Service to cease all communications with news media and otherwise stop disseminating facts about the climate.

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Hootsuite Led U.S. B2B Brands in Twitter Engagement in Q3 2016

January 23rd, 2017 by

There will be no fake news here.

We’d like to say we and our data partner Shareablee timed the chart (below), which shows the top 30 most-engaged B2B brands on Twitter, to coincide with the start of the presidency of Donald Trump, a tremendous fan of Twitter. In fact, one of the first stories to emerge from the White House after President Trump’s inauguration was that the new president assumed Barack Obama’s @POTUS Twitter handle at 12:01pm ET on Inauguration Day.

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Report Card: How 9 Brands Handled Being in Trump’s Crosshairs on Twitter

January 23rd, 2017 by

Although Twitter has been around for a decade, never in its history have 140 characters had the power and influence they’ve enjoyed since Nov. 9. Sure, when the Pope began tweeting, it made headlines but it didn’t move markets the way @realdonaldtrump has in the last few months. One outlet estimated that one 140-character screed about Lockheed Martin cost the company $28 million per character.

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Social Shake-Up Advisors See Facebook Live Dominating in 2017, Urge Authenticity in Videos

January 23rd, 2017 by

We gathered select members of PR News’ Social Shake-Up Conference board of advisors for a roundtable on social trends for PR News’ premium PR News Pro (and offered to you for free). We also asked about best practices for social storytelling, how to spend little and get a lot from social and how to surmount obstacles to social media in regulated industries, all topics related to sessions on the agenda for the Shake-Up (May 22-24 in Atlanta, socialshakeupshow.com).

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4 Facebook Live Best Practices From eHarmony

January 20th, 2017 by

Communicators looking to jump on the Facebook Live trend should spend some time seeking inspiration from brands doing it well, and one of the foremost brands of that category is matchmaker eHarmony. We asked social media director Kerianne Mellott for some best practices, and she obliged us with these four Facebook Live tips.