Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.
Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.
Moms look to social media to participate in dialogues with brands, give feedback and get inside information.
Quick Study: Moms’ Online Engagement Impacts In-Store Buys; Face-to-Face Lives On: Meetings to Increase in 2012
â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed …
Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.
In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.
PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.
Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012
â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman. Data Point: The Top Corporate Citizens And Their Presence …
Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.
In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving.