Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.
Research & Whitepapers
Charting the Industry: Is the Blog Fading? Don’t Bet On It
February 6th, 2012 by Scott Van CampWhile a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.
Charting the Industry: Is the Blog Fading? Don’t Bet On It
February 6th, 2012 by Scott Van CampWhile a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.
Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles
February 6th, 2012 by PRNEWSâ–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released… Continued
Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles
February 6th, 2012 by PRNEWSâ–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released… Continued
PR News Survey: A Day in the Life of a PR Practitioner
February 3rd, 2012 by PRNEWSWe know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued
Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
February 3rd, 2012 by PRNEWSI love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to… Continued
CEO Cred Suffers Biggest Barometer Dip in 9 Years
February 3rd, 2012 by PRNEWSPrepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued
Vassar Opts for the One-Way Channel Crisis Response
February 3rd, 2012 by PRNEWSPoughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they… Continued
News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots
February 3rd, 2012 by PRNEWSOnce upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued