â–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in… Continued
Research & Whitepapers
PR News Poll: PR Pros to Use Texting in 2012 Campaigns
January 25th, 2012 by Bill MiltenbergPR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.
PR News Poll: PR Pros to Use Texting in 2012 Campaigns
January 25th, 2012 by Bill MiltenbergPR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.
Charting the Industry: Bad Rep Makes Consumers Think Twice
January 23rd, 2012 by Scott Van CampA Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.
Charting the Industry: Bad Rep Makes Consumers Think Twice
January 23rd, 2012 by Scott Van CampA Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.
Majority of Companies Dedicate 1-3 People to Social Media
January 20th, 2012 by PRNEWSFor most organizations, social media efforts are handled by three or less people.
Majority of Companies Dedicate 1-3 People to Social Media
January 20th, 2012 by PRNEWSFor most organizations, social media efforts are handled by three or less people.
How PR Can Feed the Data Journalism Pipeline
January 17th, 2012 by Beth MonaghanInkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.
How PR Can Feed the Data Journalism Pipeline
January 17th, 2012 by Beth MonaghanInkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.
Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort
January 16th, 2012 by PRNEWSWith the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.