Research & Whitepapers

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history.

CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders.

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.