Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.
Research & Whitepapers
Data Deficiencies Hinder Real-Time Marcom Decisions
April 11th, 2012 by PRNEWSA lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.
Data Deficiencies Hinder Real-Time Marcom Decisions
April 11th, 2012 by PRNEWSA lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.
Trust in Government and Business in Downward Spiral
April 10th, 2012 by PRNEWSWhile trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.
Trust in Government and Business in Downward Spiral
April 10th, 2012 by PRNEWSWhile trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.
Leaders Globally Fall Short of the Public’s Expectations
April 2nd, 2012 by PRNEWSA 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.
Women’s Deep Trust in Blogs Converts to Purchase Action
March 29th, 2012 by PRNEWSBlog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.
NYT, WSJ Dominate Financial Journalist Power Rankings
March 27th, 2012 by PRNEWSA Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.
Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T
March 21st, 2012 by PRNEWSCEOs lack comprehension of the blogosphere’s power and influence, bloggers say.
Trust in Financial Services Rises, But Still Ranks Low
March 20th, 2012 by PRNEWSThe latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.