Research


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Moms’ Online Engagement Impacts In-Store Buys

Moms look to social media to participate in dialogues with brands, give feedback and get inside information. | MORE »

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Quick Study: Moms’ Online Engagement Impacts In-Store Buys; Face-to-Face Lives On: Meetings to Increase in 2012

â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed … | MORE »

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Content Spend Considerable in 2011—More in 2012

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012. | MORE »

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Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012

â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman.   Data Point: The Top Corporate Citizens And Their Presence … | MORE »

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Despite Weiner, Twitter Usage Rises Among Politicians

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents. | MORE »

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Data Point: The Top Corporate Citizens And Their Presence on Facebook

PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook. | MORE »

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Social Media Analysis: Checklist of Questions to Ask—and Test 

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data. | MORE »

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Service Providers Tardy With Retention Programs

In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving. | MORE »

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‘Basics’ of Communications Preferred by Consumers

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive. | MORE »

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Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction … | MORE »

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