Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.
If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance.
Research suggests that people are seeking brands that give them more control over their own lives and partner with them to improve the future.
Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.
It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.
I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”