PR Insiders

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The Essentials of Change: Step One, Define The Change

February 28th, 2017 by

Change is a constant, and PR pros can learn how to manage themselves and their teams, with the right knowledge. The author begins a how-to series to provide the foundation of change management from a communicator’s perspective, with engagement at its core. The techniques explained will be immediately useful to you, your brand and organization.

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How to Build Global Visibility for Your Brand

February 26th, 2017 by

PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart from – competitors. This is becoming true for non-profits competing for donor dollars and has been a constant for the private sector. In this article you will find steps for building and increasing global earned media visibility for your brand.

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How to Right Yourself Out of a Writing Rut

February 24th, 2017 by

Does a day pass during your life as a PR pro when you don’t need to write? For those of us who do a lot of writing – and that’s most of us – we will, at one time or another, face an insurmountable case of writer’s block. One day you’re at the top of your game, pounding out pitches, speeches, tweets and press releases like a high-powered printing press, and the next moment you’re struggling to find anything to write. It happens to all of us, but there are always ways to jump-start your creativity. Here are four tips for getting out of a creative rut.

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How To Use Integrated Media And Why it Makes Sense

February 22nd, 2017 by

Imagine that a restaurant’s menu offers a delicious-looking entree of spaghetti, meatballs and red sauce. Wonderful. Well, sorry, but you are prohibited from ordering them together, on a single plate. Absurd, right? Sounds like a Seinfeld episode. That is the state of earned, paid and owned media. You can use PR for earned media, digital marketing or advertising for paid media, or content marketing for owned media. But mixing them? Blasphemy.

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The Most Important Lesson You Probably Never Learned in Communications School

February 15th, 2017 by

No doubt you learned the essential aspects of PR as a student in communications school. But let’s face it. You could have purchased PR textbooks and learned some of the same fundamentals, less the tuition costs. You probably learned how to craft a program, the importance of strategies, tactics and objectives. Also, what your professors said was the correct method of pitching a story. There is, however, one critical facet of PR that you probably never learned in the classroom.

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4 Lessons From the Biggest Brands on Facebook

February 14th, 2017 by

It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike.
Here are some major takeaways to help other brands make the most of their Facebook presence.

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How to Strike Your Reporter’s Heart With Arrows This Valentine’s Day

February 13th, 2017 by

Today is Valentine’s Day (gosh, we hope you don’t need PR News to tell you that). Seriously, have you noticed how similar the language is when we speak about romantic relationships and relationships between PR pros and members of the media and/or influencers? It’s more than coincidence. In fact, treating your professional relationships similar to your personal ones can be beneficial. Here are five tips that will help communicators begin and maintain relationships with reporters. You never know, these tips might even help your romantic endeavors, too.

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Instagram Stories or Snapchat Stories: How to Decide Which Is Best for Your Brand

February 8th, 2017 by

Instagram and Snapchat feature Stories, which gives users the ability to post (and view) ephemeral photos or videos that can be viewed for up to 24 hours. This is a fairly recent for Instagram—it took hold in fall 2016. Fast forward a few months, and users and brands have had time to play with both apps, gauging which (if either) is a useful tool to reach fans and customers. With two strikingly similar options, which is best for your brand?

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7 Key Trends in Online B2B Customer Communities

February 8th, 2017 by

Online communities can deliver a richly rewarding experience for the organizations that create them and the members who participate in them. But as more B2B customer communities crop up, how is this space evolving? Here are seven key trends our research uncovered.

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How Brands Should Respond to Negative Online Reviews

February 6th, 2017 by

Brand reputation is built on the public’s critical judgment, pro and con. And that feedback is coming from every direction, posted as comments and star ratings on review websites that have a big influence on potential customers. As most things are with the internet, online review sites are double-edged swords. Positive ratings slice through advertising and SEO clutter to bring new customers and life to your enterprise. But credible-sounding negative reviews can cut the heart out of your marketing effort before prospective clients have a chance to learn anything about you directly.