In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.
Planning a proactive public relations strategy for your business can pay huge dividends. Here is a comprehensive list of things to think about when crafting that strategy.
Not every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.
You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.
The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.
Here are some tips in including SEO in the content-driven communications strategy of a company.
One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
Civilian organizations and corporate brands can learn helpful tips from military communications practices.
When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.
Four years ago, I was on the hunt for a PR internship that might lead to a full-time position. Now, I offer some tips for young professionals seeking their next employer.