With the New Year only a few weeks away, now is an ideal time to reflect back on the past year and look ahead to 2017. The public relations industry saw its importance elevated in 2016 due to a number of high-profile corporate missteps. There are a variety of lessons 2016 taught us but one thing is inarguable: The PR industry is primed for significant growth. Here are five PR trends that will help shape our work as PR pros in 2017.
While the world of public relations is often fast-paced and exciting (what most of us love about it) there is plenty of maintenance work that goes into the job as well, and some of that includes taking very unsexy topics and turning them into something that people care about. Next time you’re faced with writing about something that may seem dry or uninteresting, be it a byline, press release or even a presentation, consider these tips to spice it up for your audience.
As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a look back at the learning moments of the year that sprang from the headlines.
The value of measuring and analyzing outcomes cannot be stressed enough. While it may take an investment to implement measurement and purchase the best tools, the very heart of doing so saves companies money and resources in the long run. Your marketing budget may be for naught if you fail to analyze what’s working and what isn’t—you could be throwing money out the door year over year if you’re not measuring success.
What do you get when you put together a panel of two crisis PR executives and two high-profile reporters speaking to a group of law firm PR people? Answer: a wide-ranging discussion of PR/legal dynamics and how media and PR can work effectively on news relating to high-profile complex litigation.
As we prepare to celebrate Thanksgiving, the quintessential holiday of gratitude, it’s only appropriate to appreciate the facets of marketing that make great B2B companies visible and known to key demographics. So before out-of-office replies start clogging email inboxes, here are six reasons for B2B companies to be thankful for public relations.
In my years in crisis management, CSR has been the key factor in either fueling or stopping lawsuits and reputational damage. I investigated the common denominator of what companies that got into long-term reputational trouble did not have: a goodwill fund of publicized corporate social responsibility (PCSR).
Statistics point to social selling as one of the most effective tools in sales and marketing. Nearly 75% of buyers consult social media before making a purchase decision, and 77% of buyers don’t talk to a salesperson until performing independent research. Here are four ways to master B2B social selling for your brand.
About one-fifth of Americans have listened to a podcast in the last month, more than double the number in 2008. That amounts to roughly 57 million people. Nielsen plans to measure podcast listenership starting next year, a move that will give advertisers stronger evidence their spots are being heard.
For PR agencies, the technology industry is ripe with opportunity. New companies are being started every day, and the overall revenue trajectory of this segment is strong. But there are challenges to generating meaningful publicity in this industry.