Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
Carrie Fox For many public relations professionals, finding balance in our business is like finding the Holy Grail. The nature of this industry requires that we be "on" all the time, even when we’re …
Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.
Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.
No one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable.
The role of online PR was particularly important during the 2012 presidential election, and PR outlets will be able to leverage its data and insights for weeks to come.
When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.
Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity.