PR Insiders


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PR Insider: Ask the Right Questions During a PR RFP

It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.  | MORE »

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PR Insider: Success and the Wizard of Oz

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.” | MORE »

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PR Insider: Success and the Wizard of Oz

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.” | MORE »

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PR Insider: Internal Communications In Periods of Rapid Growth

Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.  | MORE »

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PR Insider: Planning, Engaging and Improving for 2014

This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.  | MORE »

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PR Insider: American Airlines Offers a Lesson in Social Media

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media. | MORE »

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PR Insider: The Changing Relationship Between Celebrities and Brands

Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.  | MORE »

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PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option. | MORE »

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PR Insider: Five Ways to Lose a Client…and Win Them Back

Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business. | MORE »

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PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.  | MORE »

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