PR Insiders


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PR Insider: Will You Be Ready When the Ball Drops?

Ringing in 2015 means one thing for sure: the only thing that remains the same is change. Is your organization ready? How will change be perceived by the public, employees, your investors or donors? | MORE »

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PR Insider: Choosing a Corporate Spokesperson

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job. | MORE »

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PR Insider: Why Can’t We All Just Get Along?

If you see something savvy, appreciate it. If you see an award-winning campaign, research why and work to emulate that for one of your clients.  | MORE »

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PR Insider: Why Emotion Matters in Brand Positioning – Part 2

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice. | MORE »

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PR Insider: PR’s Original Content Vehicle Deserves a New Conversation

What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.  | MORE »

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PR Insider: Is Uber’s Meteoric Rise Threatened?

There are important lessons we can take away from a close look at the rise of Uber. | MORE »

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PR Insider: Why Emotion Matters in Brand Positioning – Part 1

Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?  | MORE »

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PR Insider: Newspapers and Editorial Boards Still Have Impact

Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media. | MORE »

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PR Insider: King Tipping

Crisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.  | MORE »

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PR Insider: Best Practices for Customer Support via Social Media

Below are a few reasons you should establish customer support on social media, and a few best practices for doing it – plus a few big blunders to avoid.  | MORE »

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