With many companies going to cheaper, smaller firms, or even in some circumstances, their own employee’s creations, what can brands expect from the agencies in the future?
In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.
Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live.
Last week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down.
Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.