PR Insiders

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Speaking From Experience: Media Training Tips You Probably Never Learned in School

October 14th, 2016 by

As a former reporter and editor at New York City newspapers and wire services, when I crossed the Rubicon and joined a PR firm as newspapers failed, I disagreed with how agency clients were prepared for interviews by media trainers.

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What’s the Moral of Your Thought Leadership Story? 5 Classic Storytelling Elements for Content That Converts

October 10th, 2016 by

Thought leadership content should be as enjoyable and compelling as a fairy tale. “Little Red Riding Hood” taught us not to talk to strangers. “The Boy Who Cried Wolf” taught us to tell the truth. And “Rapunzel” taught us to think outside the box. There were morals to these stories. Finding your own thought leadership story starts with the moral. What is the story that will best demonstrate your credibility, experience and divergent thinking? Tell that one.

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4 Tips to Keep a Blossoming PR Agency Growing Tall

October 7th, 2016 by

Eventually, with a lot of work and a little luck, you’ll look down and realize that you’re flying—but what now? Once you’ve established your agency, it’s time to take a step back and think about how you can make it grow. As an influx of potential clients and employee applicants come your way, use these four tips to help ease the growing pains and ensure you continue building off of the solid foundation you’ve laid.

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The Second Pillar Of Successful Start-Up Communications: Relationships

October 3rd, 2016 by

Relationships should be just as much a part of your brand strategy and business plan as your basic production model. These relationships form both internally and externally and require a keen emotional intelligence.

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How to Get Your App Covered by the Media, in 4 Steps

September 30th, 2016 by

Increasing competition and a rapid shift in technology have made both the mobile app and journalism industries particularly volatile in recent years. Mobile app market saturation is at an all-time high, making it difficult for app creators to enter the industry and gain exposure. Meanwhile, the journalism industry is struggling with monetization as the advertising landscape evolves, being forced to re-evaluate the way it serves online content.

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A Quick Look at PR’s Evolution Over 40 Years

September 28th, 2016 by

What the best PR does is amplify brand stories and messaging in ways that connect with the target audience, whether the brand defines that audience as pure consumer, professional or a hybrid. And think about what connection meant 40 years ago—if you weren’t connected via membership in a school club, a religious or professional organization, or at the very least to the households who shared your party phone line, then the extent of your connections would likely have been limited to family members, schoolmates and work colleagues.

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The First Pillar Of Successful Start-Up Communications: Messaging

September 26th, 2016 by

With startups growing and, oh so often, failing fast, it is more important than ever that ingenuity and passions are partnered with PR prudence and a tight communications strategy. It all seems to boil down to two major thought pillars, under which all else falls: messaging and relationships. Understanding how to create a message and have the relationships that will make your message matter are the foundation to creating a successful communications strategy at a startup.

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9 RFP Musts for Brands in Search of a Perfect PR Fit

September 23rd, 2016 by

RFPs can be complicated and time-consuming, so it’s best to try and get them as clear and concise (yet descriptive) as possible the first time around. Here’s how to make sure you can set up your RFP for success and receive the best possible proposals.

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4 Guidelines for Building a High-Impact Brand

September 19th, 2016 by

Our job is to develop the visual and verbal brand an organization will use to tell their story, and to write, design and produce the communications that will bring that brand to life. But unless we start with a shared understanding of how brands are built, grown and promulgated, we won’t be as successful as we—and our clients—want to be.

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Dealing With International Media: Time Zones, Language, Culture and Other Factors

September 16th, 2016 by

The next time you think you are having a tough day in PR dealing with media in the U.S., count yourself on the lucky side. You could be dealing with media around the world. Time zones, language, culture and other factors make dealing with international media much more complex and difficult than strictly doing U.S. media outreach.