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8 Rules for Effective Email Communication

Professional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.  | MORE »

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5 Simple Ways to Drive Traffic to Your Company’s YouTube Videos

Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience. | MORE »

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Why All PR Professionals Need Media Contacts

I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path. | MORE »

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Try Being A Contrarian For Greater Media Success

As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations.Here are several “play … | MORE »

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Tips for Communications Pros Doing Business in Africa

François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent. | MORE »

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PR Expert Discusses the Highs and Lows of Sole Proprietorship

Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency. | MORE »

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Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.  | MORE »

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7 Steps to Better Communicating Your Brand’s Story

How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.” | MORE »

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A Different Take on the Crisis PR Checklist

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.  | MORE »

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10 Tips for Managing a Brand’s Wikipedia Page

Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.  | MORE »

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