PR Insiders


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PR Insider: The Executive Apology, Avoid Making It Worse Once You’ve Already Screwed Up

All corporate executives have one thing in common; at some point, they or their company will screw up. | MORE »

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PR Insider: How Should Google Communicate an SEO ‘No-No’ for Press Release Distribution?

In late July, news broke about Google’s “Link Schemes” updates in Webmaster Tools to devalue links in the anchor text of press releases distributed via paid services. Most PR or SEO practitioners who have distributed online press releases in the last 10 years should be familiar with the function. | MORE »

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Breaking PR: The Essential Elements of PR

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable. | MORE »

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PR Insider: Bridging the Gap Between Teachers and the Media

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue. | MORE »

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PR Insider: Comparing Skype Versus Google+ Hangout for Web Client Meetings

Video conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free. | MORE »

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PR Insider: Top 5 Phrases That Derail a Brainstorm

Often, these roadblocks are found in the form of off-the-cuff phrases that are meant to encourage, correct or redirect the discussion—but in fact, they do the opposite. | MORE »

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PR Insider: How to Optimize Your Social Campaign with Facebook Ads

Earned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.  | MORE »

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PR Insider: Redefining Success for PR Goes Beyond the Benjamins

The real world, and perhaps a touch of maturity, eventually teaches all of us that making it offers more substance and less stuff. The same is true for us PR folk. | MORE »

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PR Insider: New Category, New Challenge, New Creativity

Breaking into a new category is not always easy in the world of communications. So much of what we do is predicated on our category expertise, and so often we rely on that experience to inform our creative thinking for current and future clients.  | MORE »

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PR Insider: 7 SEO Basics Every PR Pro Should Know

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game. | MORE »

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