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Interactive Media as Prime Content for Communicators

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.  | MORE »

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How to Integrate Communications with Earned Media

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media. | MORE »

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What Brands Can Expect from the Agencies of the Future

With many companies going to cheaper, smaller firms, or even in some circumstances, their own employee’s creations, what can brands expect from the agencies in the future? | MORE »

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Building a PR Agency Client Roster

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships. | MORE »

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7 Tips for Choosing Social Media Tools

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.  | MORE »

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5 Ways to Engage Millennials on Social Media

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines. | MORE »

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10 Reasons Why You Should Consider Hiring a Virtual PR Agency

Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live. | MORE »

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Media Relations Lessons From the Supreme Court’s Obamacare Ruling

Last week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down. | MORE »

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Teach a CEO to Tweet and You’ll Get Social Media Buy-In for a Lifetime

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged. | MORE »

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5 Questions Before Going From Agency to Solo

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process. | MORE »

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