PR Insiders

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Live Streaming Your Way to PR Success

October 14th, 2015 by

The ability to engage clients in real-time is invaluable and live-streaming provides the accessibility, transparency and trust equity that today’s consumers demand.

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The Advantages of a Midsize PR Agency

October 12th, 2015 by

Are there advantages that midsize PR agencies hold over larger firms? Denise Vitola seems to think so and outlines some reasons why.

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The Power of Personalization in Media Pitching

October 8th, 2015 by

Personalized email pitches are a great way to start and cultivate relationships with the media, so use these guidelines to make your pitches stand out from the rest.

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6 Ways PR Pros Can Prepare For Facebook’s “Dislike” Button

October 7th, 2015 by

There is still time for social media communicators to prepare for Facebook’s imminent “Dislike” button.

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How to Partner with Instagram Influencers

October 5th, 2015 by

As companies turn increasingly to Instagram to develop their brand, it’s essential to tap into this platform’s powerful scene of social media influencers.

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How to Shine in the PR Presentation Spotlight

October 2nd, 2015 by

Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation.

Pitching

Twitter: Friend or Foe When Pitching Media?

September 29th, 2015 by

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.

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Go Beyond Social Media to Get Your Point Across

September 28th, 2015 by

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next.

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3 Tools and Techniques to Prove the Value of Social Media

September 24th, 2015 by

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.

Corporate Cyber Shaming Survival Guide

September 23rd, 2015 by

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.