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Integrating Blogging and Media Relations: A Roadmap For Success

With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press. | MORE »

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Corporate Counsel: The Ethical Imperative in the Social Media Age

Today’s corporate counselors must look past 140 characters and beyond "tactics" and show some sensitivity in helping shape their organization’s messaging. | MORE »

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Are We Defined by Our Digital Friends?

Having a lot of "likes" on Facebook should not be mistaken for conveying professional stature or personal success, and it is certainly not an indicator that one is a skilled PR practitioner. | MORE »

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Build Stronger Relationships: Take Digital Conversations Offline

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level. | MORE »

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Media Relations on a Global Scale: Know the Territory

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started. | MORE »

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Public Relations 2.0 is Content-Based

In today’s PR world, every customer must be treated the same way PR people used to treat journalists. | MORE »

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Virtual Crisis Competition Fosters Students’ Planning Under Pressure

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis? | MORE »

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Six Tips for Pitching Trade Editors

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens. | MORE »

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Creating High-Value Press Releases for Your Target Audience

Emerging low-cost methods for press release and news distribution now make it possible to highlight your organization as never before. Press releases are quick, and often easy, to produce and disseminate. That’s part of their … | MORE »

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Keep Press and Analysts Engaged in Internet-Driven Media Cycles

A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
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