PR Insiders


avatar

Facebook’s Network Effect on the News: Key Takeaways for Any Brand

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated. | MORE »

Comments Off

avatar

Investor Relations and Social Media: Together at Last

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences. | MORE »

Comments Off

avatar

Investor Relations and Social Media: Together at Last

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences. | MORE »

Comments Off

avatar

Tools of the Trade Show 

For PR pros, industry trade shows provide not only an escape from the office, but a wealth of communications opportunities. Martin Jones of March Communications provides a bevy of tips for creating a successful PR plan around your next event. | MORE »

Comments Off

avatar

Beyond the Media List: Creating High-Value Internship Programs 

Just in time for summer, Ayme Zemke of Beehive PR discusses the importance of goal-setting and providing work focused on building PR skills to benefit both interns and the agencies they serve. | MORE »

Comments Off

avatar

Social Currency: The Revolution Has Been Tweeted 

Clinton Karr of Lewis PULSE PR discusses the transformational power of social media and stresses that organizations can’t afford to not participate. | MORE »

Comments Off

avatar

Crisis Management Always Causes a Management Crisis

As we’ve seen recently, a serious crisis puts serious pressure on executive leadership. And, sadly, the same denial-based crisis response pattern repeats itself far too often. | MORE »

Comments Off

avatar

Words as Weapons: Weighing Controversy’s Place in PR

For PR pros, leveraging controversy can be a dangerous game. Communicators need to be able to balance the need for visibility with interesting yet responsible PR tactics. | MORE »

Comments Off

avatar

Is There a Case for Digital Public Affairs?

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders. | MORE »

Comments Off

avatar

Is There a Case for Digital Public Affairs?

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders. | MORE »

Comments Off