PR Insiders

PR Insider: Why Emotion Matters in Brand Positioning – Part 2

December 8th, 2014 by

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.

PR Insider: PR’s Original Content Vehicle Deserves a New Conversation

December 4th, 2014 by

What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.

PR Insider: Is Uber’s Meteoric Rise Threatened?

December 4th, 2014 by

There are important lessons we can take away from a close look at the rise of Uber.

PR Insider: Why Emotion Matters in Brand Positioning – Part 1

December 1st, 2014 by

Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?

PR Insider: Newspapers and Editorial Boards Still Have Impact

November 24th, 2014 by

Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.

PR Insider: King Tipping

November 13th, 2014 by

Crisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.

PR Insider: Best Practices for Customer Support via Social Media

November 10th, 2014 by

Below are a few reasons you should establish customer support on social media, and a few best practices for doing it – plus a few big blunders to avoid.

PR Insider: How to fully embrace mobile

November 6th, 2014 by

As marketers struggle to define mobile objectives and manage their mobile presence, mobile is changing your customer’s behavior and expectations.

PR Insider: Using Content to Stay in Front of Your Audience

November 4th, 2014 by

How do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.

PR Insider: TV Is Still Important in Your PR Plan

November 3rd, 2014 by

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.