PR Insiders

Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines

October 19th, 2012 by

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

Is Your Organization Sitting On a Data Goldmine?

October 2nd, 2012 by

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Is Your Organization Sitting On a Data Goldmine?

October 2nd, 2012 by

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

8 Tips for Cooking up a Hot Company Boilerplate 

September 25th, 2012 by

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

8 Tips for Cooking up a Hot Company Boilerplate 

September 25th, 2012 by

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

Plan Before You Post: 5 Steps to Launching a Social Media Campaign

September 20th, 2012 by

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.

Plan Before You Post: 5 Steps to Launching a Social Media Campaign

September 20th, 2012 by

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.

New PR Strategy May Earn the NFL an MVP(R) Award

September 18th, 2012 by

WebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.

New PR Strategy May Earn the NFL an MVP(R) Award

September 18th, 2012 by

WebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.