A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.
Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.
2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.
Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.
Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.