PR Insiders

The PR Pro’s Guide to Successful Surveys — a Checklist

January 15th, 2013 by

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.

Teach Your Clients Well: 5 Ways PR Pros Must Think Like Teachers

January 10th, 2013 by

Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.

Public Affairs: How 2012’s Gains in Process May Play Out in 2013

January 8th, 2013 by

2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.

8 Tips for Communicating During Times of Change

January 3rd, 2013 by

As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.

5 Tips for a Successful Company, Product Launch 

December 26th, 2012 by

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

Prediction for 2013: Your Data Will Be Hacked

December 21st, 2012 by

You need to make the case now to senior leaders that cyber hacking is not an if, but a when situation.

Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season

December 20th, 2012 by

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.

6 Tips for Getting the Most Out of a Freelance Writer

December 17th, 2012 by

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

CEO Missteps: 6 Steps to Maintaining Stakeholder Trust

December 11th, 2012 by

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?

21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

December 4th, 2012 by

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.