It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.
Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.
This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.
Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.
It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.
Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.