PR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.
Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.
Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.
In a highly competitive environment, strong relationships will make the difference between your client leaving you behind or staying with your agency.
Gain a better understanding of how PR pros help build brands in the online space with this guide to help your company take its digital program to the next level.
Ringing in 2015 means one thing for sure: the only thing that remains the same is change. Is your organization ready? How will change be perceived by the public, employees, your investors or donors?