Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.
There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience.
Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.
When it comes to agencies hiring interns, the question that always comes up is: “To pay or not to pay.” Frankly, that should never be the question.
In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.
Planning a proactive public relations strategy for your business can pay huge dividends. Here is a comprehensive list of things to think about when crafting that strategy.
Not every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.