PR Insiders


PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.  | MORE »

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PR Insider: Tend To Your Own Brand Garden

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.  | MORE »

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PR Insider: How a Quick Trigger Can Kill Campaigns

Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection. | MORE »

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PR Insider: Should We Rebrand PR Because of Spin?

PR is about managing reputations and creating value through meaningful content. But has PR been marred by spin? | MORE »

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PR Insider: 5 PR Trends Gaining Traction

If you are a PR pro searching for strategies to achieve success for your brand, consider these trends as a way of achieving results. | MORE »

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PR Insider: When It Comes to Pitching, Share the Wealth

The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.  | MORE »

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PR Insider: Harnessing Your Inner Spokesperson

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition. | MORE »

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PR Insider: 5 Ways to Manage Work Overload

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team. | MORE »

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PR Insider: Millennials are not the Enemy; They Just Need a Place to Thrive

If you take the time to create a workplace that engages Millennials, they will succeed and, in turn, so will you.  | MORE »

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PR Insider: Turning a Crisis into a Brand Opportunity

Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication. | MORE »

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