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The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

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16 Tips for PR Agency Newbies

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world. | MORE »

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16 Tips for PR Agency Newbies

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world. | MORE »

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The Media Landscape Is Changing—So Should Your Press Kits

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier. | MORE »

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The Media Landscape Is Changing—So Should Your Press Kits

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier. | MORE »

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6 Reasons Why I Would Unsubscribe from Your E-Newsletter

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours. | MORE »

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6 Reasons Why I Would Unsubscribe from Your E-Newsletter

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours. | MORE »

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When Customer Services, Social Media and PR Collide

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down | MORE »

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When Customer Services, Social Media and PR Collide

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down | MORE »

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What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust. | MORE »

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