Cone launched The Nature Valley Trail View—a digital platform offering 300-plus miles of immersive content for three of America’s most iconic national parks—at South by Southwest Interactive 2012 with the help of Mashable, inspiring unusually positive social media chatter for a CPG company like General Mills.
Topics
2013 Digital PR Awards: Viral Campaign
November 5th, 2013 by Matthew SchwartzCo-Winner: AMD – AMD Radeon HD 7990 eBay Stunt In April 2013 AMD was about to roll out AMD Radeon HD 7990 graphics card, the world’s fastest graphics card at the time of its release.… Continued
2013 Digital PR Awards: Social Networking Campaign
November 5th, 2013 by Caysey WeltonThe Western city of Chengdu is not high on the list of must-see destinations in China. To change that, Ogilvy & Mather took to Facebook and leveraged the iconic and lovable giant panda.
2013 Digital PR Awards: New Site
November 5th, 2013 by [email protected]HGExpo’s New Online Home & Garden Show site was designed to connect consumers searching for innovative home improvement ideas with the top local professionals who can make those ideas real, leading to eight to 10 new exhibits sold per month in the months subsequent to launch.
2013 Digital PR Awards: Intranet
November 5th, 2013 by Chris SeymourThe goal of AT&T’s Insider Mobile application was to create a customizable digital workspace aimed at improving productivity and information sharing anywhere employees need to do their job—and do it quicker and more efficiently; with the help of FleishmanHillard, there have been a total of 12,880 installs and it has been downloaded the most by frontline employees, the target demographic for the app launch.
2013 Digital PR Awards: Digital PR Campaign – $100-$200K
November 5th, 2013 by Chris SeymourAfter photos surfaced of Prince Harry enjoying a night in Las Vegas that included a game of strip billiards, the Las Vegas Convention and Visitors Authority reminded the world that what happens in Vegas really stays in Vegas, and drove traffic to a “Know The Code” microsite, where people could pledge to keep Las Vegas secrets secret.
2013 Digital PR Awards: Listening Campaign
November 5th, 2013 by Chris SeymourThe Mastercard Conversation Suite is a Web-based analytics tool supported by a global team of social experts that monitor, analyze and engage in conversations around the world 24/7; since implementing the Conversation Suite in May 2012, MasterCard has dominated the emerging payments dialogue, driving a 400% increase in online engagement within three months of the platform’s use.
2013 Digital PR Awards: Crisis Management
November 5th, 2013 by Chris SeymourRoyal Caribbean’s response following the Grandeur of the Seas fire—which included leveraging social media— kept media coverage balanced during the incident. For a week following the fire, there were more than 950 mainstream media pieces, 58.6 million impressions from Twitter and more than 3,375 Facebook posts—with 93% of the media coverage of the fire being either neutral or positive.
2013 Digital PR Awards: Online Newsroom
November 5th, 2013 by Steve GoldsteinVerizon Wireless, with the help of agency partner Weber Shandwick, altered its approach to reaching influencers by developing an online news hub, the Verizon Wireless News Center; since launch, the News Center has received 1.3 million unique visitors.
2013 Digital PR Awards: Use of Facebook
November 5th, 2013 by Matthew SchwartzTo change the perception about the brand among its customers, utility company Ameren Missouri and agency partner Weber Shandwick launched a Facebook campaign designed to reward unsung heroes who instill positive change and community progress.