Winner: Esurance – #EsuranceSave30 Esurance opted to buy the first commercial slot following Super Bowl XLVIII, and by doing so, saved 30 percent, which added up to a whopping $1.5 million. Instead of just absorbing… Continued
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Digital PR Awards: Digital Marketing Campaign ($100K-$200K)
October 13th, 2014 by Chris SeymourWinner: AICPA – #CPAPOWERED Social Media Campaign The #CPAPOWERD campaign was sponsored by the AICPA to reinforce the value and reputation of CPAs as the premier providers of tax and personal financial planning services, to… Continued
Digital PR Awards: Digital Marketing Campaign ($100K and under)
October 13th, 2014 by Chris SeymourWinner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement out of the Water Secret, along with Marina Maher Communications, worked with 64-year-old swimmer Diana Nyad and her team to document an unprecedented… Continued
Digital PR Awards: Digital Marketing Campaign ($200K – 500K)
October 13th, 2014 by Chris SeymourWinner: Coty Inc. – The Marc Jacobs Tweetshop Coty Inc.’s task was to generate international PR and social media coverage for the popular Daisy Marc Jacobs fragrance. With an already loyal following, they knew that… Continued
Digital PR Awards: Digital Marketing Campaign ($500K +)
October 13th, 2014 by Chris SeymourWinner: FCB Health – HEY MS, Take This! For decades, people living with multiple sclerosis (MS) had only injections available to treat their condition. In 2010, Novartis’ GILENYA became the first oral treatment indicated for… Continued
Digital PR Awards: Digital PR Campaign – General Excellence
October 13th, 2014 by Chris SeymourWinners: Taylor Strategy – Taco Bell Shakes up the Breakfast Routine and Weber Shandwick – Smoke is the Bandit with Mobil 1 Taylor Strategy – Taco Bell Shakes up the Breakfast Routine March 2014 marked… Continued
Digital PR Awards: Email Newsletters
October 13th, 2014 by Chris SeymourWinner: Columbia University School of Nursing – @ColumbiaNursing e-Newsletter Columbia University School of Nursing’s e-Newsletter @ColumbiaNursing debuted in March 2013, and since then, alumni-giving has increased substantially. In fact, cumulative 12-month donations more than doubled… Continued
Digital PR Awards: Employee Communications Online
October 13th, 2014 by Chris SeymourWinner: RF|Binder on behalf of CVS Health – CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday On December 2, 2013, for the second year in a row, charities, families, businesses, community centers, and students… Continued
Digital PR Awards: Influencer Communications
October 13th, 2014 by Chris SeymourWinner: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community Despite widespread attention and knowledge of breast cancer, the estimated 250,000 women living with advanced breast… Continued
Digital PR Awards: Intranet
October 13th, 2014 by Chris SeymourWinner: inVentiv Health – inFuse: A Global Town Square for a Company in Transition By the spring of 2013, three years after the acquisition of inVentiv Health by a group of private equity partners, inVentiv… Continued