Media Relations


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8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods. | MORE »

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News Releases a ‘Tool of Last Resort’ for Verizon’s Rich Young

Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy. | MORE »

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Cold Stone Takes to Twitter to Address Complaints Over Slur

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama. | MORE »

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3 Lessons on How a Broadcast Never Tells the Whole Story

When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets. | MORE »

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JetBlue’s Allison Steinberg: How to Make Your Content Strategy Soar

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy. | MORE »

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Brand and Corporate Reputation Converge at Critical Issues Forum

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation. | MORE »

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Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software. | MORE »

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Hilton’s Chris Brooks on Engaging the Media via Twitter

Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference. | MORE »

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How To Plan a Media Tour: Devil Is in the Details

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick. | MORE »

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How To Plan a Media Tour: Devil Is in the Details

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick. | MORE »

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