Media Relations


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Tip Sheet: Content Fusion Keeps News Releases Alive

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem." | MORE »

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Opportunities in Media, Customer Relations Shared at Twitter Conference

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas. | MORE »

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Virgin America Plays It Too Cool With Angry Customers

Virgin America’s transition to a new reservation system has been anything but smooth. | MORE »

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Not Always Room at the Table for PR Pros During Media Calls 

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews. | MORE »

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Not Always Room at the Table for PR Pros During Media Calls 

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews. | MORE »

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Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease. | MORE »

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Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease. | MORE »

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How to Choose an Athlete Spokesperson

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson. | MORE »

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How to Choose an Athlete Spokesperson

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson. | MORE »

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Checklist: Questions to Consider When Prepping Your Organization for a Crisis

Hill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program. | MORE »

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