Media Relations

Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season

December 20th, 2012 by

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.

5 Timeless Pitching Tips for PR Pros  

December 18th, 2012 by

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

6 Tips for Getting the Most Out of a Freelance Writer

December 17th, 2012 by

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

5 Ways to Put Senior Execs at Ease During Media Training 

December 17th, 2012 by

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

As Mobile and Tablet Usage Soars, Video Opportunities Abound

December 13th, 2012 by

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

Drive a Stake in the Ground: Leveraging Tent-Pole Events

December 13th, 2012 by

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.

Help a PR Pro Out: Pitching Notes Gains Steam for Media Relations

December 10th, 2012 by

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

How to Pitch During a Crisis: Lessons From Sandy

December 10th, 2012 by

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

Five Tips for Better Serving Journalists and Media 

December 7th, 2012 by

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

5 Tips to Make Your Pitching Game Perfect

December 5th, 2012 by

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.