Media Relations


avatar

How to Media Train­—From a Spokesperson’s POV

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.

 | MORE »

Comments Off

avatar

Social Sites’ Role In Reaching Key Influencers Grows

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

 | MORE »

Comments Off

avatar

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

 | MORE »

Comments Off

avatar

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

 | MORE »

Comments Off

avatar

Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war

 | MORE »

Tags: , , , | Comments Off

avatar

Four Media Tricks of the Trade to Watch Out for During a Crisis

Imprimis PR CEO Aman Gupta discusses and prescribes actions to combat four sly media tactics often used during an organizational crisis.

 | MORE »

Comments Off

avatar

Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

 | MORE »

Comments Off

avatar

Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

 | MORE »

Comments Off

avatar

Four Tips for Creating a Seamless Media Center

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.

 | MORE »

Comments Off

avatar

PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

 | MORE »

Comments Off