Media Relations

Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

February 20th, 2013 by

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.

Twitter: A Powerful Tool for Anticipating Needs of the Media

February 15th, 2013 by

Former journalist David Sommers explains that PR pros must add value to reporters via social media.

4 Tips for Preparing Senior Executives for a Major Speech

February 12th, 2013 by

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.

2013 CSR Awards: Media Relations

February 11th, 2013 by

Winner: Havas PR – When Breast Cancer Is Just the Beginning of the Story  Although a breast cancer diagnosis can seem like the end of a story at first, Havas PR discovered that when people… Continued

Editor’s Pick: Video of the Week (2/7)

February 7th, 2013 by

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.

Crisis Lessons Between a 30 Rock and a Hard Place

February 7th, 2013 by

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.

6 Secrets to Writing a Killer Synopsis

February 5th, 2013 by

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.

7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit

February 5th, 2013 by

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.

5 PR Tips to Help Your Small Business Thrive

January 31st, 2013 by

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

January 30th, 2013 by

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.