Media Relations

5 PR Tips to Help Your Small Business Thrive

January 31st, 2013 by

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

January 30th, 2013 by

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

Road to Effective PR Writing Need Not Be So Bumpy

January 30th, 2013 by

Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.

Papa John’s PR Firm Empowers Bloggers by Correcting Them

January 29th, 2013 by

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

What PR Pros Can Learn from Super Bowl Media Day 

January 29th, 2013 by

Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.

Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

January 22nd, 2013 by

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

What Facebook’s New Graph Search Means for PR Pros

January 16th, 2013 by

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign

January 14th, 2013 by

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros 

January 9th, 2013 by

#BareItAll could show itself to be an important online community for executives interested in practicing better PR.

8 Tips for Communicating During Times of Change

January 3rd, 2013 by

As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.