Media Relations


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5 Steps to Connecting With Over-Stretched Journalists

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din. | MORE »

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Tip Sheet: Leverage Convergence for Public Affairs Success

Public affairs pros take note: More industries are banding together to protect their mutual interests, writes Derek M. LaVallee, making advocacy work more complicated yet ultimately more powerful. | MORE »

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Case Study: The Pop Heard Round the World: Global Media Push
 Propels Bubble Wrap’s 50th Anniversary Celebration

How do you give proper props to packaging material? If it’s the iconic brand Bubble Wrap, you get the media’s attention through a clever press kit and knowledgeable spokespeople. | MORE »

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Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials. | MORE »

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Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive. | MORE »

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Tip Sheet: How to Pick the Right Crisis Comms Counsel

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help. | MORE »

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Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort

Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%. | MORE »

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Media Mix-ology: Start With Science And Add a Splash of Intuition

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction. | MORE »

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Taking Trading Cards on the Road: Tips for Mobile Tours

Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group. | MORE »

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Key PR Lessons From the Financial Overhaul Battle

When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption. | MORE »

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