Media Relations


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Venue Menu: Event Success a Tall Order Without Key Steps

Pollack Communications SVP Marcie Klein covers five key elements for developing an exciting atmosphere for a special event. | MORE »

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Total Recall: What to Do When Good Food Turns Bad

APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall. | MORE »

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Ticker Shock: Five Strategies That Move the Stock Price Needle

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome. | MORE »

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Ticker Shock: Five Strategies That Move the Stock Price Needle

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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We Interrupt This D.C. Drama With a Message From the Red Cross

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million. | MORE »

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Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks. | MORE »

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Transparent Comms: Let Stakeholders See Through You

Howard Brown Health Center survived a financial and reputational crisis in 2010 and has since followed three tenets to maintain transparency in its communications. | MORE »

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Milking a Controversy for All Its Worth

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits. | MORE »

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