Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media.
Media Relations
How to Make a High-Tech Topic Go Mainstream
November 21st, 2011 by Charlene JacobsPitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.
Management POV: Communications and the Revolving Executive Door
November 21st, 2011 by Mike McDougallWhen senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.
Management POV: Communications and the Revolving Executive Door
November 21st, 2011 by Mike McDougallWhen senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.
Need a Powerful Army of Advocates? Think ‘Inside’ the Box
November 21st, 2011 by Sandra Brodnicki and Gigi WestermanJust as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
What to Say When You Can’t Say ‘Yes’
November 17th, 2011 by Beth HaikenOgilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.
What to Say When You Can’t Say ‘Yes’
November 17th, 2011 by Beth HaikenOgilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.
Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan
November 14th, 2011 by Katie PaineA couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.
Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan
November 14th, 2011 by Katie PaineA couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.
Tip Sheet: Content Fusion Keeps News Releases Alive
November 14th, 2011 by David KrejciA bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."