Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.
Measurement
The Do’s and Don’ts of Communicating PR Outcomes
September 19th, 2011 by PRNEWSNow that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.
PR News Announces Winners of 2011 Platinum PR Awards
September 14th, 2011 by PRNEWSAt a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.
2011 Platinum PR Awards: Research & Measurement
September 14th, 2011 by PRNEWSWinner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their… Continued
Beyond the White Paper: Effective Content Deployment to Maximize Your Investment
September 13th, 2011 by PRNEWSConvince and Convert’s Jay Baer and other content strategists discuss how best to deploy your marketing content.
As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?
September 12th, 2011 by David WescottAPCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.
Head Games: How Neuroscience, Psychology Principles Punctuate PR
September 12th, 2011 by PRNEWSAs the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.
Head Games: How Neuroscience, Psychology Principles Punctuate PR
September 12th, 2011 by PRNEWSAs the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.
Media Watch: Financial Coverage of Top Companies Takes August Dive
September 12th, 2011 by PRNEWSIn August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.
Media Watch: Financial Coverage of Top Companies Takes August Dive
September 12th, 2011 by PRNEWSIn August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.