Measurement

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.