As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.
Measurement
The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed
October 17th, 2011 by PRNEWSTo Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?
October 10th, 2011 by PRNEWSTwitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.
To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?
October 10th, 2011 by PRNEWSTwitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.
Ogilvy, Kimberly Clark’s Huggies Win Platinum PR Award for Helping Diaper ‘Every Little Bottom’
September 29th, 2011 by PRNEWSTo help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.
Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?
September 26th, 2011 by PRNEWSAfter Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.
Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?
September 26th, 2011 by PRNEWSAfter Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.
Social Links and Buttons on Web Sites Drive Mentions
September 19th, 2011 by PRNEWSTweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not.
The Do’s and Don’ts of Communicating PR Outcomes
September 19th, 2011 by PRNEWSNow that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.
The Do’s and Don’ts of Communicating PR Outcomes
September 19th, 2011 by PRNEWSNow that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.
PR News Announces Winners of 2011 Platinum PR Awards
September 14th, 2011 by PRNEWSAt a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.