Measurement


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Measurement is Sexy. Really

Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.  | MORE »

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C.C. Chapman on the Measures of True Happiness

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.” | MORE »

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Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.  | MORE »

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5 Ways For PR Pros to Gauge Social Media ROI

When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question. | MORE »

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3 Questions for Measurement Hall of Fame Inductee Katie Paine

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards. | MORE »

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Making PR Decisions That Are Based on Data (Not Your Gut)

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy. | MORE »

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7 Tips for Incorporating KPIs into Your Measurement Strategy

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives. | MORE »

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Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations. | MORE »

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Measuring Influence Requires More than Counting Social Media Followers

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.  | MORE »

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Retooling Social Media Metrics To Provide Real, Actionable Insights

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions. | MORE »

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