The ‘Duality Gap’ in Corporate Communications

April 20th, 2015 by

Effective PR measurement can often be an elusive goal. The dual truths—that PR should contribute measurably to the business and yet lacks the confidence and often the resources to measure its effectiveness—make clarity of the PR function an elusive goal for many organizations.


24% of PR Pros Don’t Meet With Senior Leaders to Choose Optimal Biz Outcomes of Their Programs

April 17th, 2015 by

Those who have been working for years on developing standard practices for PR measurement have long advocated that communicators need to put first the business outcomes that matter most to senior leaders and clients.

For PR, Vying for Attention is Becoming the New Currency

April 13th, 2015 by

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.


7 Tips for a More Effective Social Media Strategy

March 30th, 2015 by

As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time.

Keys to Content Success: People, Processes, Data

March 30th, 2015 by

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.


4 Things You Need to Know About Your Digital Footprint

March 25th, 2015 by

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.

Annual Reports: Not Sexy, But Crucial

March 16th, 2015 by

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.

social media measurement

#PowerOfPR: 6 Tips for Measuring Your Social Media Data

March 11th, 2015 by

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.


#PowerOfPR: 4 Ways to Know You’re Measuring the Right PR Activities

March 5th, 2015 by

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making.

#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

March 2nd, 2015 by

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.