Measurement


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4 Ground Rules for Sharing Social Metrics With Your CEO

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics. | MORE »

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Why ROI is Often a Useless Metric for PR Professionals

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.  | MORE »

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Measurement Conference: Understanding the “What, Why, Who and How” of Measurement

Here’s an overview of the May 15 Measurement Conference in Washington, D.C. | MORE »

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Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals | MORE »

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These are the Barcelona Principles You Should Internalize

Take a look at one PR expert’s Barcelona Principles cheat sheet. | MORE »

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For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights. | MORE »

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Daily War Room Worked for Obama—and Will Work for Your PR Campaigns

PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals. | MORE »

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The 3 Biggest Trends in PR Measurement Today

We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement. | MORE »

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Measurement is Sexy. Really

Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.  | MORE »

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C.C. Chapman on the Measures of True Happiness

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.” | MORE »

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