Digital PR

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Voice Search SEO—the Next Frontier for Content Marketers

June 16th, 2016 by

Optimizing content for traditional, typed-in search is not like learning how to find the right notes on a clarinet—the algorithms, unspoken rules and methodologies keep changing. Voice search is a whole new ballgame entirely. The phrases people use for voice searches tend to be different from written-out searches, and those content marketers who can adapt their content for voice searches are going to be the early winners in the race for brand visibility.

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5 Tips for Making Customers and Employees Your Content Stars

June 6th, 2016 by

Have you ever tried to shine a light on your CEO in your digital content and been underwhelmed by the response? Unless you have an outsize visionary like an Elon Musk or a Bill Gates heading your organization, this isn’t surprising. Let’s face it, people have more in common with your average employee or average customer. So why not make them the stars of your digital content?

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4 Keyword-Research Tips for Smarter SEO

June 2nd, 2016 by

If you’re responsible for brand communications, then you’re expected to be an SEO expert as well as a great content creator. Yet SEO may still be somewhat of a mystery to you. If that’s the case, it might be because you’re getting stuck on what’s often the first recommendation from self-proclaimed SEO experts: Identify smart keywords and use them in your content.

Why Your Content Won’t Be Found in Google Search

June 1st, 2016 by

A harsh reality of the digital age is that excellent content can languish in obscurity owing to its creators’ lack of knowledge about search engine optimization. And desktop search is far from the whole story. In fact, ignoring mobile search makes no sense.

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14 Do’s and Don’ts for Working With Volunteer Spokespeople

May 26th, 2016 by

Social media is clearly a crucial part of any PR strategy, but it’s also a vast and sprawling world comprised of various platforms and countless users and content creators. Many organizations are turning to volunteer spokespeople to meet this challenge—not only to cover more ground, but also because of the authentic passion that a fan of the brand can bring to the conversation.

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Who Runs Hillary Clinton’s Social Media?

May 24th, 2016 by

At Hillary Clinton’s campaign headquarters in Brooklyn, Katie Dowd has a content production powerhouse at her disposal. There’s little doubt that social media has found its place in politics and Dowd is hoping to use her vast online communications experience to not only generate donations, but also utilize her team of content creators to make connections with voters that will last long after the ballots are cast.

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3 Ways Brands Can Use Facebook’s New Continuous Live Video

May 24th, 2016 by

Just as communicators are coming to grips with the possibilities of live video on social platforms, Facebook throws us a new twist: It will now allow “nonstop, long-form” live video. The Continuous Live Video option allows for 24/7 broadcasting, although there is no way to rewind the stream or download it.

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5 Social Media Mistakes You Might Be Making [Infographic]

May 19th, 2016 by

If social media is worth doing, it’s worth doing right. There are some notable examples of brands committing embarrassing online flubs, but don’t pat yourself on the back just because you haven’t screwed up big time: Most social media crimes are crimes of omission. If you’re like most brands, you could be doing better.

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How an Online Brand Used Video to Gain Public’s Trust

May 16th, 2016 by

At its core, successfully marketing a product or service is about fostering a positive relationship with the consumer. In developing this relationship, a brand needs to actively dedicate itself to building trust.

Digital Dream Team org chart

May 11th, 2016 by

Org chart courtesy of social@Ogilvy.