Digital PR


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From a Search Tools Provider to a Big-Data Innovator

The challenge: getting a wider swath of businesses to expand their ideas about search technology and its benefits to the Big Data challenge, thus “pivoting” LucidWorks from a niche player to an enterprise IT provider. | MORE »

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5 Tips for Handling the Hate on Yelp

If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.  | MORE »

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It’s Baseball’s Opening Day and It’s Snowing in the Northeast, but MLB Has Big Plans

For such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media. | MORE »

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PR Campaign Puts British Columbia on the Map in Two Major Markets

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets. | MORE »

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SEO on Collision Course With Public Relations

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.  | MORE »

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5 Tips for Finding and Engaging With Influencers

It’s all too easy to fall into habits—good and bad—in your communications with your industry’s influencers. Behavior that was effective six months ago may be limiting your circle of contacts now, and even taking the shine off current relationships. | MORE »

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From Russia to China and Back: Managing PR in an Unpredictable World

PR is global. You can’t predict what will happen around the world. But you can prepare. | MORE »

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4 Ways Changing Media Patterns Are Disrupting PR

PR communicators need to be aware now more than ever that their content must take into account the changes we are witnessing in digital news media. | MORE »

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How to Make Your Press Release Stand Out

Some 3,000 news releases are distributed each day through BusinessWire, Marketwire, PrimeNewswire, PR Newswire and PR Web. If you plan to be one of them, how can you differentiate your message? | MORE »

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Social Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?

“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago. | MORE »

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