Digital PR

Beyonce

Beyoncé’s Lemonade and How PR Can Activate Beyhive Buzz

April 25th, 2016 by

It’s impossible for PR pros to stack up against the cultural powerhouse that Beyoncé’s become over the years—when her messages get transmitted, all others get muffled. There are a few things, though, about Beyoncé’s marketing style that PR pros would be remiss to ignore.

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7 Steps of SEO: A Step-by-Step Guide to Search Engine-Friendly Content

April 25th, 2016 by

Since PR professionals often are charged with developing effective online content, this article details six steps for creating search engine-friendly content.

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10 Ways to Be Compelling on Instagram

April 5th, 2016 by

Instagram arguably is the best way for visually based brands (beauty, fashion, travel, etc.) to reach women. For anyone wanting to market to women it’s an addictive form of image-based social media that should not be ignored.

Here are 10 tried-and-true tips to help you build an engaged Instagram following, from the basics to the more advanced. Think of each potential photo post as part of a whole.

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‘Word of Mouth 2.0’ for Restaurants: Increasing Footfall in 5 Steps

April 4th, 2016 by

Restaurants have always benefitted from the unofficial and unmeasurable—yet wildly successful—marketing technique of word of mouth, and they continue to do so, but online. Food blogs, Instagram accounts and Twitter feeds are fast replacing friends and family as the source of recommendations and inspiration for the next meal out. A big difference is that you can track and measure digital word of mouth better than ever.

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U.S. State Department Questions Your Attractiveness, Common Sense

March 31st, 2016 by

The official account of the U.S. Department of State Bureau of Consular Affairs, using the hashtag #springbreakingbadly to warn travelers about scams they might encounter, reminded readers that they’re “not a 10” and therefore to use caution when someone shows interest in them abroad. As is often the case in these matters, the advice may be solid, but the delivery is suspect.

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6 Ways Cognitive Science Can Improve Your Communications

March 29th, 2016 by

How easy would it be to do your job if you could read minds? You’d know exactly what kind of pitch would catch that reporter’s eye, what tweet would be retweeted by Taylor Swift, what video you could make that would go viral.

It would be unwise for us to hold our breath hoping to develop mutant powers, but the good news is that by studying cognitive science, we’re halfway to telepathy.

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A 4-Question Quiz for Brand Storytellers

March 22nd, 2016 by

“Storytelling” is a trendy concept in the world of PR and marketing that implies elevating your work to a realm of artistry. But every story has a first step, so start at the beginning and don’t ignore the foundation of what makes a story effective.

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Your Visual Storytelling Strategy: Is It Rooted in One of These 3 Goals?

March 17th, 2016 by

Determining the strategy at the heart of your storytelling efforts is crucial.

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5 Tips for Getting Started With Snapchat

March 17th, 2016 by

Don’t hesitate anymore; these steps will help you get your Snapchat experience off on the right foot.

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6 SXSW 2016 Hashtags PR Pros Should Follow

March 17th, 2016 by

Twitter might be in trouble as business, but as a source of news flowing out of SXSW Interactive, which kicks off March 11 in Austin, Texas, it can’t be beat.