Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization).
To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.
Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.
For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers.