Digital PR


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How PR Can Take Ownership of Integrated Brand Communications

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR. | MORE »

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How an Entire City Was Rebranded on a Shoestring Budget

Nebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is. | MORE »

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How to Increase Your Press Release ROI

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps. | MORE »

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6 Visual Storytelling Tips for Beginners

Here are some thoughts to consider when starting a visual storytelling project from scratch. | MORE »

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YouTube Plans to Restrict How Brands Buy Ads

This is the latest in Google’s attempts to streamline the ad-purchasing process by combining multiple types of ad buys into its own platforms.  | MORE »

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3 Case Studies from Organizations Making Press Releases Work More Effectively

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing. | MORE »

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8 Tips for Boosting Your Snapchat Campaign

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service. | MORE »

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The Week in PR, August 3 – August 10

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire. | MORE »

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How to Improve Your PR Strategy After a Security Breach

Your organization has just been hit with a cyber security breach. Now, it needs to focus on the steps necessary to rebuild, redirecting company focus and becoming more effective at dealing with these types of issues. | MORE »

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7 Points to Consider When Your Brand Gets Involved in Social Issues

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up? | MORE »

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