Digital PR


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How PR Pros Can Meld Social Media with SEO

For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO.
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3 Writing Tips for Successful Content Marketing

Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told. | MORE »

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Comcast Debacle Points Out Need for HR/PR Collaboration

The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators. | MORE »

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Facebook Just As Relevant As Ever for PR

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it. | MORE »

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5 Steps to Creating Inspirational—Not Promotional—Content

Brands are scrambling to adopt the longtime model of traditional publishers—know your audiences, provide them with highly relevant content and build a platform that can deliver the content in unique and efficient ways. | MORE »

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Target Creates YouTube Webisodes Aimed at Millennials

Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act. | MORE »

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Chart Your Course for PR Leadership

Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age. | MORE »

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Generating Earned Content via Paid Media Efforts

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.  | MORE »

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PR Insider: Trusted Content and SEO

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly. | MORE »

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Capturing the Power of Pinterest

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved. | MORE »

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