Digital PR


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4 Reasons Why Snapchat May Be Right for Your Organization

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it? | MORE »

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How to Not Visually Scream ‘Marketing!’ on Instagram

Go with the flow and be part of the experience to get the most out of your Instagram strategy. | MORE »

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How PayPal and Its Agency Engaged Employees to Increase Revenue

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally. | MORE »

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5 Ways to Build Your Brand on Periscope

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it. | MORE »

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5 Ad Blocking Takeaways for PR Pros

The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.  | MORE »

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4 Press Release Writing Tips for PR Pros

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.  | MORE »

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5 PR Lessons From the Golden Globes

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.  | MORE »

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Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. | MORE »

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Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook. | MORE »

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Five Ways Social Listening Will Become Audience Intelligence in ’16

Social listening doesn’t cut it. Audience intelligence is replacing it. | MORE »

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