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Digital & Technology
Successful Word-of-Mouth: Cast Out the Hook and Reel Them In
August 16th, 2010 by PRNEWSWhether offline, online or both, WOM can pack a punch, and not just for big consumer brands.
Surviving a Social Networking Crisis
August 11th, 2010 by Lydia HenryIn this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.
One-Way Techies; Global Marketing Misses Mark
August 9th, 2010 by PRNEWSâ–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks… Continued
How to Write Subject Lines That Intrigue, Engage
August 9th, 2010 by PRNEWSWhen it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.
As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools
August 9th, 2010 by PRNEWSPR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.
Business Information Publishers Combat Trend of Email Click Fatigue
August 3rd, 2010 by PRNEWSOpen and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.
For Best Brand-Building Results, Listen Up!
August 2nd, 2010 by Sam FordIf done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.
Traditional Media Relations Tactics Still Apply on the Social Web
August 2nd, 2010 by PRNEWSThe single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.
Tap Into the Mass Mind for PR Success
July 26th, 2010 by Fard JohnmarWhile embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.