CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.
Digital & Technology
Charting the Industry: Orgs Wrestle With Social Media ROI
January 3rd, 2011 by PRNEWSDespite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.
Public Relations 2.0 is Content-Based
December 28th, 2010 by Steve JursaIn today’s PR world, every customer must be treated the same way PR people used to treat journalists.
How to Reinvent, Recharge Press Releases With SEO Tactics
December 20th, 2010 by Vanessa BugaschSocial/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.
Archiving Social Media Content: For the 2011 To-Do List, or a Needless Action?
December 20th, 2010 by PRNEWSShould social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises?
Social Media to Have More Strategic Focus in 2011
December 20th, 2010 by PRNEWSWe asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.
Seven Critical Questions to Ask Yourself in a Crisis
December 8th, 2010 by PRNEWSHave all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.
Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference
December 1st, 2010 by Bill MiltenbergWhile social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.
Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle
November 15th, 2010 by PRNEWSWhile it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.
Keep Press and Analysts Engaged in Internet-Driven Media Cycles
November 12th, 2010 by Richard MillerA recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.