In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust.
Digital & Technology
Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts
November 1st, 2010 by PRNEWSThe majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.
Crisis Litigation: You Can’t Just Tell Your Story in Court
November 1st, 2010 by PRNEWSGiven the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place.
Belonging Big in Building Social Capital, But Is It Enough?
November 1st, 2010 by PRNEWS"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?
PR Pros: Social Media as a Bottom-Line Business Driver Still a Work in Progress
October 25th, 2010 by PRNEWSB2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.
Leverage Brand Evangelists via Facebook Groups
October 18th, 2010 by JASON WINOCOURThis simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.
Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story
October 18th, 2010 by PRNEWSAfter a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.
Candidates Take Social Media Midterms: McMahon and Blumenthal Wrestle Online
October 18th, 2010 by The Peppercom Digital TeamWhile many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.
The Social CEO: How ‘Out There’ Should Your Leader Be?
October 18th, 2010 by PRNEWSWith digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?
PR News/BurrellesLuce Survey: Staffing Constraints Limit Social Media Measurement
October 11th, 2010 by PRNEWSA new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.