Just because its longtime target audience was kids didn’t mean Sesame Workshop wouldn’t reach out to other, older groups in creating awareness around Sesame Street’s 40th anniversary year.
Digital & Technology
Know the Drill: Tips on Crisis Planning
February 14th, 2011 by PRNEWSCrisis simulations are a key component to any communications plan, ensuring that bases are covered for most eventualities. Here are some tips from Weber Shandwick’s Peter Duda on conducting effective drills.
Crisis Drills: Operational/Comms Disconnect Is a Recipe for Disaster
February 14th, 2011 by PRNEWSIf the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations.
PR News Q&A: Separating the ‘Real’ Data From the Flawed
February 11th, 2011 by PRNEWSPorter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice.
Integrating Blogging and Media Relations: A Roadmap For Success
February 10th, 2011 by Clinton KarrWith sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press.
Optimizing Your Web Presence for Mobile: Once an Option, Now a Necessity
February 7th, 2011 by PRNEWSAs more people use their smartphones to access information, it’s become more critical for communicators to be sure a site’s content is ready for the mobile Web. This, of course, brings up the thorny question of resources.
Social Media Not All Good All the Time
February 7th, 2011 by PRNEWSA study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age.
Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?
February 7th, 2011 by PRNEWSWith a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users.
Online Shoppers Covet Customer Service, Reputation
February 7th, 2011 by PRNEWSProviding great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall.
Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad
February 7th, 2011 by PRNEWSIn January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according… Continued