Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."
Digital & Technology
Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired
February 13th, 2012 by PRNEWSA study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement.
Have You Updated Your LinkedIn Profile Lately?
February 10th, 2012 by Sahil PatelLinkedIn keeps growing and piling up successive quarters of revenue growth.
Path Is on the Right Track to Win Back Users’ Trust
February 10th, 2012 by Sahil PatelAfter being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust.
5 Ways to Reinvent the Press Release With SEO
February 7th, 2012 by Vanessa BugaschThe press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.
How to Make Your Social Media Policy Stick
February 7th, 2012 by Matthew Deffebach, Haynes and BooneCreating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.
How to Make Your Social Media Policy Stick
February 7th, 2012 by Matthew Deffebach, Haynes and BooneCreating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.
Bad News for Taco Bell as It Feels Heat From Chipotle
February 6th, 2012 by PRNEWSTaco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued
Twitter, Mini-Controversies, All Part of Super Bowl Experience
February 6th, 2012 by Sahil PatelTweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures.
Charting the Industry: Is the Blog Fading? Don’t Bet On It
February 6th, 2012 by Scott Van CampWhile a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.