Digital PR

Ship Crisis Affects Cruise Industry Rep

January 30th, 2012 by

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.

Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

January 30th, 2012 by

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

January 30th, 2012 by

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

January 30th, 2012 by

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

January 30th, 2012 by

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

The Accidental Agency: A Retrospective of My Life in PR

January 26th, 2012 by

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

The Accidental Agency: A Retrospective of My Life in PR

January 26th, 2012 by

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

One Login, Lots of Data: Google’s Simplified Privacy Policy

January 25th, 2012 by

Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies.