Digital PR

Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

January 9th, 2012 by

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Custom Content Usage Soars

January 9th, 2012 by

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.

Papa John’s Gets Personal After Racist Remark Goes Viral

January 9th, 2012 by

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns.

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

January 9th, 2012 by

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

January 9th, 2012 by

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.

Tip Sheet: Put the Humanity Back in Communications

January 9th, 2012 by

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

Tip Sheet: Put the Humanity Back in Communications

January 9th, 2012 by

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

To Make Your Organization CRM Ready, Know Thy Customer

January 6th, 2012 by

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform.

Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry 

January 6th, 2012 by

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.

Rupert Tweets and We Follow

January 6th, 2012 by

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked.