Digital PR


avatar

Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever. | MORE »

Comments Off

avatar

4 Quick Tips for Facebook Timeline Procrastinators

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance. | MORE »

Comments Off

avatar

Women’s Deep Trust in Blogs Converts to Purchase Action

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets. | MORE »

2 Comments

avatar

Spike Lee Takes Us Back to Twitter Basics

After retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter. | MORE »

Comments Off

avatar

Make Your Social Media Policy a Living Document

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies. | MORE »

Comments Off

avatar

Google Gets More Social With New Commenting System

Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it. | MORE »

Comments Off

avatar

E-Mail Still the Most Popular Digital Communication Platform

E-mail may still be the most popular form of digital communication, but social networking is not far behind. | MORE »

1 Comment

avatar

Pinterest Listens to Users, Changes Terms of Service

Pinterest has updated its terms of service, acceptable use policy and privacy policy to appease growing user concerns. | MORE »

Comments Off

avatar

‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation. | MORE »

Comments Off

avatar

Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk Effort

Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence. | MORE »

Comments Off