Digital PR


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PR News Q&A With Bonin Bough: Will PR Miss Out on Social Media?

PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media. | MORE »

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When Monitoring Is Not Enough

As a lead-in to his presentation at PR News’ Aug. 9 Facebook Conference, Gary Lee of mBLAST offers some influencer detecting tips for all those who find themselves asking daily, ‘Who is this person talking about my brand—and should I care?’ | MORE »

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PR News’ Oct. 5 Digital PR Summit to Trace Hottest Developments in Social Network Communications, SEO and More

Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5. | MORE »

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2012 Communications Budgets: What’s In? What’s Out?

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012. | MORE »

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Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down

â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies, … | MORE »

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Up Your PR Game With Location-Based Comms—4 Strategies for Foursquare

To some communicators, Foursquare may be more of a game than a legitimate PR tool. But tell that to organizations both large and small that have gained significant brand awareness using the location-based platform. | MORE »

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Twitter Watch: Followers of Best Workplaces

Taking a another look at Fortune’s “Best Places to Work” list and the number of Twitter followers, NetApp wins the prize for the biggest percentage jump in followers (36%) in the last few months, followed … | MORE »

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E-Mail Delivery Rates Up, Open Rates Are Down

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage. | MORE »

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Cyber-Criminals Hacking Away at Corporate Reputations

Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers? | MORE »

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IR and Corp Comms Practices Are About to Get a Lot More Visual

Investors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues. | MORE »

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