PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.
As a lead-in to his presentation at PR News’ Aug. 9 Facebook Conference, Gary Lee of mBLAST offers some influencer detecting tips for all those who find themselves asking daily, ‘Who is this person talking about my brand—and should I care?’
PR News’ Oct. 5 Digital PR Summit to Trace Hottest Developments in Social Network Communications, SEO and More
Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5.
Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down
â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies, …
Taking a another look at Fortune’s “Best Places to Work” list and the number of Twitter followers, NetApp wins the prize for the biggest percentage jump in followers (36%) in the last few months, followed …
Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.
Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?
Investors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues.