Digital PR

Adaptation Essential to Reaching Digitally Savvy Audiences

April 5th, 2012 by

The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.

4 Best Practices for Smarter Global Digital Communications

April 5th, 2012 by

Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale.

5 Tips for Creating an Effective and More Personal Podcast

April 5th, 2012 by

A podcast can be a great way to provide content to consumers on the go, and if used properly, can help boost your communications efforts.

5 Tips for Creating an Effective and More Personal Podcast

April 5th, 2012 by

A podcast can be a great way to provide content to consumers on the go, and if used properly, can help boost your communications efforts.

Yankees Win Again—on Social Media

April 5th, 2012 by

Social media analysis from Banyan Branch shows that the Yankees are by far the most popular MLB team on Facebook; the tech-savvy San Francisco Giants are the most active team on Twitter.

Yankees Win Again—on Social Media

April 5th, 2012 by

Social media analysis from Banyan Branch shows that the Yankees are by far the most popular MLB team on Facebook; the tech-savvy San Francisco Giants are the most active team on Twitter.

Now on Android, Instagram Creates Compelling Visuals for Brands

April 4th, 2012 by

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

Now on Android, Instagram Creates Compelling Visuals for Brands

April 4th, 2012 by

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

8 Tips to Help You Expand Your Twitter Community Rapidly

April 3rd, 2012 by

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.