Digital PR

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

April 9th, 2012 by

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

April 9th, 2012 by

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

April 9th, 2012 by

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

April 9th, 2012 by

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

How to Launch PR Stunts With Lasting Power

April 9th, 2012 by

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.

5 Tips for Creating an Effective and More Personal Podcast

April 5th, 2012 by

A podcast can be a great way to provide content to consumers on the go, and if used properly, can help boost your communications efforts.

5 Tips for Creating an Effective and More Personal Podcast

April 5th, 2012 by

A podcast can be a great way to provide content to consumers on the go, and if used properly, can help boost your communications efforts.

Yankees Win Again—on Social Media

April 5th, 2012 by

Social media analysis from Banyan Branch shows that the Yankees are by far the most popular MLB team on Facebook; the tech-savvy San Francisco Giants are the most active team on Twitter.

Yankees Win Again—on Social Media

April 5th, 2012 by

Social media analysis from Banyan Branch shows that the Yankees are by far the most popular MLB team on Facebook; the tech-savvy San Francisco Giants are the most active team on Twitter.

Adaptation Essential to Reaching Digitally Savvy Audiences

April 5th, 2012 by

The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.