After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.
On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.
Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.
After retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.
Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.
Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.
E-mail may still be the most popular form of digital communication, but social networking is not far behind.