What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.
Digital & Technology
Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’
September 18th, 2012 by jgelbergNew PR Strategy May Earn the NFL an MVP(R) Award
September 18th, 2012 by Kenneth WisnefskiWebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.
New PR Strategy May Earn the NFL an MVP(R) Award
September 18th, 2012 by Kenneth WisnefskiWebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.
Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5
September 17th, 2012 by jgelbergWhen there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.
Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5
September 17th, 2012 by jgelbergWhen there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.
Give Back Component, Authenticity Keys To Reaching Powerful Millennials
September 17th, 2012 by Scott Van CampA generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes.
2012 Platinum PR Awards: Press Release
September 15th, 2012 by PRNEWSWinner: Southwest Airlines – Southwest Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design For Southwest’s Evolve, its new eco- friendly, cost-efficient cabin interior, the Southwest PR team crafted a press release around three… Continued
2012 Platinum PR Awards: Influencer Communications
September 15th, 2012 by PRNEWSWinner: R|F Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies To elevate the message of Band-Aid as an innovative wound care brand and increase its relevancy with adult women, RF|Binder developed a multi-tiered public relations strategy that tied… Continued
2012 Platinum PR Awards: Twitter Campaign
September 15th, 2012 by PRNEWSCo-Winner: American Airlines with Weber Shandwick – #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment,… Continued
2012 Platinum PR Awards: Podcast and/or Videocast
September 15th, 2012 by PRNEWSWinner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued