Corporate Responsibility


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2009 PR News CSR Award: Cause Branding

Following is this year’s winner in the CSR Award category of Cause Branding. A&E and Civic Entertainment Group for The Recovery Project Based on the startling statistic that 22 million Americans are struggling with addiction, A&E … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Nonprofit/Corporate Partnership

Citi Cards Plant-a-Tree Paperless Statement Campaign As part of a continuing effort to cut down on excess paper usage, Citi Cards made a donation to the Arbor Day Foundation on behalf of every card member … | MORE »

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2009 PR News CSR Award: Environmental Stewardship

Wolf Trap and Booz Allen Hamilton for Go Green With Wolf Trap As part of the overall goals of “Go Green With Wolf Trap,” the execs for the performing arts foundation developed a strategy to … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Annual Report

AAIA 2008 A Year of Connection The Automotive Aftermarket Industry Association is a not-for-profit trade association based in the Washington, D.C.-area that is comprised of more than 24,000 member companies. Their most recent annual report … | MORE »

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2009 PR News CSR Award: Nonprofit/Corporate Partnership

The Dave Thomas Foundation for Adoption and Wendy’s for Wendy’s Wonderful Kids Wendy’s/Dave Thomas Foundation for Adoption actively promote foster care adoption, and to focus the effort, the two organizations partnered to develop the Wendy’s … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Media Relations

Linhart Public Relations ­ Soles United Few companies should have the problem of selling their product becoming too popular, but Colorado-based footwear manufacturer Crocs, Inc., recognized that its product was selling at such a high … | MORE »

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It is Easy Being Green

It’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually, … | MORE »

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How to Sell Green and Increase Sales

Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears … | MORE »

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Environmental Messaging Largely Immune to Consumer Distrust

Consumers are still interested in buying green despite the bad economy, says new study. | MORE »

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Rethinking CSR

The recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.

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