Corporate Responsibility

2009 PR News CSR Award: Employee Volunteer Program

February 26th, 2009 by

NorthShore University HealthSystem for Sharing Spirit Employee Volunteer Awards “What’s in it for me?” That is exactly what NorthShore University HealthSystem asked of their employees to advance the organization’s mission “to preserve and improve human… Continued

2009 PR News CSR Awards, Honorable Mentions:  Philanthrophy Communications

February 26th, 2009 by

Internal Youth Foundation and Travelport "Through Their Eyes" Rather than just publishing the numbers behind the Internal Youth Foundation’s global youth development program, the IYF created a DVD-enhanced annual report for its corporate partner Travelport.… Continued

2009 PR News CSR Award: Leader in CSR: <25,000 Employees

February 26th, 2009 by

XanGo, LLC for XanGo Goodness Movement Subscribing to the Carnegie philosophy, which propounds giving back to society what it has given you, XanGo launched a Goodness Movement that transcended mere check writing and involved heavy-duty… Continued

2009 PR News CSR Awards, Honorable Mentions: Corporate-Community Partnership

February 26th, 2009 by

Evanston Township High School School-Based Health Center Faking a sick day is a bit harder for students at Evanston Township High School in Illinois than it is for other students as the high school has… Continued

2009 PR News CSR Award: Corporate-Community Partnership

February 26th, 2009 by

Forum Media and Diageo for DRINKiQ Irresponsible drinking has been a problem throughout history, and that reality presents unavoidable challenges for alcohol brands, which must defend their reputations while making efforts to promote safety. This… Continued

2009 PR News CSR Awards, Honorable Mentions: Overall Leader in CSR Practices, Corporations With More Than 25,000 Employees

February 26th, 2009 by

Honeywell Honeywell Hometown Solutions focuses community outreach on three vital societal needs: promoting family safety and security, improving math education, improving living conditions for low-income families. Honeywell used integrated marketing tactics ranging from traditional media… Continued

It is Easy Being Green

February 24th, 2009 by

It’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually,… Continued

How to Sell Green and Increase Sales

February 23rd, 2009 by

Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears… Continued

Environmental Messaging Largely Immune to Consumer Distrust

February 18th, 2009 by

Consumers are still interested in buying green despite the bad economy, says new study.

Rethinking CSR

February 17th, 2009 by

The recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.