Corporate Responsibility

2009 PR News CSR Award: Sustainability/CSR Report

February 26th, 2009 by

Hormel Foods and Burson-Marsteller for Corporate Responsibility Report 2007 CSR reports may be intended to deliver information related to a company’s corporate responsibility efforts to external stakeholders, but the process of putting together a dynamic… Continued

2009 PR News CSR Awards, Honorable Mentions: Community Affairs

February 26th, 2009 by

Roche Employee AIDS Walk In Malawi, Africa, almost 1 million people out of a 13 million population are HIV-positive. To generate funds for the impoverished in Malawi, Roche launched an Employee AIDS Walk in 2003… Continued

2009 PR News CSR Award: Community Affairs

February 26th, 2009 by

Entergy Corporation for Entergy’s Earned Income Tax Credit The Earned Income Tax Credit (EITC) is the nation’s largest poverty reduction program, and never has this been more critical than in today’s economic crisis. However, between… Continued

2009 PR News CSR Awards, Honorable Mentions: Overall Leader in CSR Practices: Corporation With Less Than 25,000 Employees

February 26th, 2009 by

Timken Company Timken partnered with Habitat for Humanity to build new family homes in six U.S. communities and several in India and Romania. Timken was also a proud sponsor of the 2007 Special Olympics in… Continued

2009 PR News CSR Award: Media Relations

February 26th, 2009 by

Coca-Cola Enterprises for Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into action,… Continued

2009 PR News CSR Awards, Honorable Mentions: Cause Branding Campaign

February 26th, 2009 by

321 Takeoff Inc ­ LexisNexis Online Brand LexisNexis approached Takeoff Inc in search of a new image, wanting to emphasize their social responsibility with equal significance as their value to their customers. The campaign mobilized… Continued

2009 PR News CSR Award: Cause Branding

February 26th, 2009 by

Following is this year’s winner in the CSR Award category of Cause Branding. A&E and Civic Entertainment Group for The Recovery Project Based on the startling statistic that 22 million Americans are struggling with addiction, A&E… Continued

2009 PR News CSR Awards, Honorable Mentions: Nonprofit/Corporate Partnership

February 26th, 2009 by

Citi Cards Plant-a-Tree Paperless Statement Campaign As part of a continuing effort to cut down on excess paper usage, Citi Cards made a donation to the Arbor Day Foundation on behalf of every card member… Continued

It is Easy Being Green

February 24th, 2009 by

It’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually,… Continued

How to Sell Green and Increase Sales

February 23rd, 2009 by

Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears… Continued