Corporate Responsibility


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Despite a Company’s Social/Community Priorities, Consumers Also Embrace Profitability

A recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding. | MORE »

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New Study: Digital Increasing Online Social Awareness

The 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role … | MORE »

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The Weather Channel: Going Green at Work

The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its … | MORE »

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A Lesson in Walking the Talk

As a communications agency, we do a lot of talking. And, we advise our clients on how, when, where, and with whom they should talk specifically about issues of corporate social responsibility.  In an effort … | MORE »

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Empirical Evidence: CSR & the Bottom Line

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that … | MORE »

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How NBC Universal Shows it Means Business with Green Efforts

To implement an effective green campaign within an organization, the first order of business is to establish a green mission. What are your company’s objectives and how can they be achieved? NBC Universal’s mission is … | MORE »

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Ten Lessons in Cause Branding

Following are 10 lessons companies need to note when implementing cause branding initiatives:
 Lesson # 1: Cause branding is a real commitment.
 Lesson # 2: It starts with your own people. Lesson # 3:  It … | MORE »

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Improve Your Brand’s Image with Corporate Giving

Every corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates. Besides being the right thing to do, corporate giving … | MORE »

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First Year of Mobile Giving Outperforms First Year of Online Giving

In 1997, online donations in the United States totaled a mere $300,000. In 2007, online donations were pinpointed at $10.44 billion reflecting exponential growth in overall giving and technology, according to a Harvard University study … | MORE »

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Engaging with Activists: 10 Tips from the Trenches

Just as with any relationship in the early courting stages, activist engagement is never easy at the start. Most companies just don’t know how to talk to activists. Make no mistake―activists hardly know how to … | MORE »

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