Co-Winner: The Hershey Company – Hershey Honors Authentic Business Management Program The 35-week Hershey Honors Authentic Business Management Program course is taught to senior honors business students at the Milton Hershey School, integrating core learning… Continued
Corporate Social Responsibility
Best Practices and Inspiration Shared at CSR Awards Luncheon
April 17th, 2012 by Scott Van CampCommunications pros gathered at PR News’ CSR Awards luncheon in Washington, D.C., to honor the best in corporate social responsibility campaigns—and share some CSR tips.
2012 CSR Awards: Nonprofit/Corporate Partnership
April 17th, 2012 by PRNEWSWinner: American Express, National Trust for Historic Preservation and LaBreche – Partners in Preservation – Twin Cities A philanthropic program that engaged 25 historic sites to compete in funding through a Facebook-based American Idol-style voting… Continued
2012 CSR Awards: A-List – Euro RSCG Worldwide
April 17th, 2012 by PRNEWSSince stepping into her role in 2009, Euro RSCG Worldwide CEO Marian Salzman has doubled down on the agency’s long-held belief that doing good is good for business. As a brand partner, Euro RSCG has… Continued
2012 CSR Awards: CSR on a Shoestring
April 17th, 2012 by PRNEWSThe French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.
2012 CSR Awards: Volunteer Program
April 17th, 2012 by PRNEWSCo-Winner: ESPN Inc. – RISE UP – Give Back! ESPN wanted to build a unique program that goes beyond a classic “reveal” effort for its new original series RISE UP, which told the story of… Continued
2012 CSR Awards: CSR Pros of the Year – Sonia Sroka
April 17th, 2012 by PRNEWSPorter Novelli As SVP, director of Hispanic marketing at Porter Novelli, Sroka’s passion for diversity is rooted in her desire to provide the best possible solutions for the agency’s clients through an inclusive and supportive… Continued
2012 CSR Awards: Media Relations
April 17th, 2012 by Sahil PatelNASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.
2012 CSR Awards: A-List – Edelman
April 17th, 2012 by PRNEWSOver the past couple of decades Edelman has been helping leading brands create meaningful connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real Beauty to Starbucks’ Shared Planet and… Continued
2012 CSR Awards: CSR on a Shoestring
April 17th, 2012 by PRNEWSThe French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.