A company that truly values the happiness of its employees is more likely to find success within its industry. After all, a content employee is one who feels her work is appreciated, feels invested in the mission of the organization and is less likely to search for another job elsewhere. So, it would behoove any and all brands to create a strategy to maintain or increase employee engagement and retention. And like any good strategy, it should rely on key metrics and analysis. Here are some best practices for measuring your employee engagement program to ensure it is efficient and effective.
In the upcoming Aug. 10 Social Media Summit session in San Francisco, “State-of-the-Art SEO: Your Content’s Not King If It’s Not on Page 1 of a Google Search,” Ali Haris, senior manager, SEO, at Macy’s, will share best practices for brands. Here’s a peek into what’s coming on Aug. 10.
Pity the media relations pro. Not only are attention spans vastly reduced, many media outlets have responded to this with vastly shorter stories. Instead of giving up, PR pros must understand their efforts to gain earned media may result in a media hit lasting a mere few seconds. Here are a few tips to help pitchers shape messages so they will thrive in the new, short media landscape.
As part of a continuing series, PR News is shining a spotlight on the communications professionals who attend our events. Our community spans multiple industries and companies in the B2B, B2C, non-profit and agency sectors. Christopher Bacey, associate director, corporate communications at KPMG, attended our Measurement Conference in Philadelphia in April. He lives in Union, New Jersey. Get to know a little bit about Chris.
PR News and its Media Relations Working Group, comprised of 23 media relations and communications specialists, surveyed PR pros during March and April 2018 to gauge attitudes about media relations today and tomorrow. More than 400 responded to questions about the difficulty of obtaining media coverage, the importance (or not) of investing in media relations and earned coverage during an age of social media influencers and brand-created content.
82% of people actively engage with brands on Twitter, so they want to hear from brands, says Nina Mishkin, brand and content strategy lead at Twitter. Brands, with their understanding of the flow of cultural conversations on Twitter, combine organic conversation with promoted messages in their strategy so they know when to pull the levers.
It is unlikely we’ll read much about brand communicators working long hours as a spate of mergers and acquisitions (M&A) grips corporate America, particularly in media. Communicators will be tasked with explaining what a future merged company will mean to employees, which is the heavy lifting of M&As, argues Larry Parnell of George Washington University. While most M&As fail to provide shareholder value, strong internal communications can provide a foundation for mergers to succeed. Jason Meyer of APCO Worldwide provides best practices for communicating during times of change.
Twitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.
In one of his first public appearances since retiring as special counsel to President Trump, lawyer Ty Cobb during an ethics forum in Washington, D.C., offered conventional wisdom for brand communicators mired in a crisis: respond quickly. He also urged people to dial back their hate and demonization of each other in an effort to restore a civil discourse.
Video has become an essential communications tool across all walks of life—including, it would seem, international diplomacy.
At the June 12 meeting in Singapore between President Trump and North Korean leader Kim Jong Un, Trump showed Kim and a group of reporters a video in the style of a dramatic movie trailer. The narrative painted the two politicians as Hollywood film protagonists who hold the fate of the world in their hands.