How the ‘Slap Rihanna’ Ad Slipped Through the Cracks on Snapchat

March 16th, 2018 by

A Snapchat ad promoting the game Would You Rather?! asked players if they would rather “slap Rihanna or punch Chris Brown.” Rihanna was not amused by this reference to the 2009 violent assault by ex-boyfriend Chris Brown. How did this disturbing ad make it onto the app in the first place? A representative from Snap Inc. explained their ad review process, which might need a few tweaks.


From Content Pollution to the Golden Age: A Brief History of the Modern Communicator

March 16th, 2018 by

Are communicators evolving quickly enough to adapt to today’s data-driven workplace? What about the workplace of tomorrow? These are questions Andrew Bowins, executive director of corporate reputation and digital engagement at KPMG, plans to address at PR News’ Measurement Conference April 16-18 in Philadelphia, where communicators will gather to discuss and learn how best to quantify and qualify the success of their efforts. Here, he offers a quick overview of the evolution of digital communications, and a glimpse of what’s to come.


#WordsBracket Round One Winners: Voting Continues For the Most Overused PR Word or Phrase

March 16th, 2018 by

In the spirit of the NCAA basketball tournament, PR News offers its own version of March Madness with the 2018 Most Overused PR Words & Phrases Tournament. Take a look at the second-round picks and vote on Twitter for the overused words from each pairing that you’d like to see advance. We’ll announce the third-round picks next Thursday, and every Thursday through the end of the month until we crown a champion.

augmented reality

SXSW 2018: 5 Consumer Shifts Shaping 2020

March 15th, 2018 by

At SXSW 2018, thanks to immersive experiences showcasing the massive advancements in augmented reality and virtual reality, attendees were afforded the opportunity to experience firsthand how close we are to the seemingly distant future we saw in movies like “Back to the Future Part II” and “Minority Report.” That future now seems to be only 22 months away.


Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging

March 14th, 2018 by

There’s been no shortage of news in the past couple of days, much of it relating to messaging, brands and crisis management. It’s difficult to know where to start, though it’s hard to ignore the messaging that emanated from the ousting of Secretary of State Rex Tillerson. Other interesting messages and lessons came from Tillerson’s deputy, the SEC, United and Uber’s Bozoma Saint John.


United’s Latest Mea Culpa Shows Lesson Learned From Dragging Incident

March 14th, 2018 by

Eleven months after its disastrous handling of an incident in which a passenger was violently dragged off of a flight, United Airlines is once again in hot water due to a dog’s death. But unlike its tone-deaf response last year, in which it vigorously defended its employees and blamed the victim, United has accepted full responsibility, shown support for the victim and said it is investigating its employee’s actions.


Write the Right Way: 5 Style Differences in Chicago Manual vs. AP

March 13th, 2018 by

Whether your organization’s house style is the Chicago Manual or AP, familiarity with both can be a great asset in the world of PR. Learning the biggest differences between the two most common style guides will help you improve your writing no matter what company you work for or what you’re creating. Here are 5 differences between the Chicago Manual of Style and AP style that will occur frequently.


PR News Survey: Nonprofit Communicators Got Salary Relief in ’17; Integration Down the Road

March 13th, 2018 by

We take another dive into the new PR News Salary Survey to look at where nonprofit communicators and PR firm staffers rank in terms of base salary. We begin by looking at integration of communications and marketing. It turns out that integration of the two units is a bit farther down the road than you might think.

Not Mock Duck: Jon Sullivan and a live Aflac duck. Mechanized ducks soon will comfort children with cancer.

How Aflac, Astellas and Carnival Balance Social Action With Their Core Business Messages

March 13th, 2018 by

Not long ago, companies were counseled to stay out of politics and social causes. ‘Stick to business and you won’t offend customers or potential customers,’ was thought to be the best route. Things have changed. Radically. In a collaboration with 3BL Media, a CSR news distribution and content marketing firm, PR News convened a roundtable to discuss CSR best practices.


Airbnb Dominated Travel Sites’ Social Activity in ’17 With 150% Growth in Consumer Engagement

March 13th, 2018 by

We continue our examination of consumer engagement with brands’ social posts during 2017. Data is provided exclusively by Shareablee to PR News . This week we look at the top 10 travel websites, ranked by consumer engagement. Airbnb is the leader.