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NEW FIRMS

August 12th, 1996 by

Widmeyer Employee Starts Firm Eric Hauser, formerly a vice president at The Widmeyer Group, Washington, D.C., (see related story under "Name Changes," below), last month formed a new public affairs firm in Washington. The firm,… Continued

CALIFORNIA BILL CLASSIFYING PR FIRMS AS LOBBYISTS IS DEBATED

August 12th, 1996 by

A bill proposed last year that would classify PR firms engaging in grassroots communications activities as lobbyists may come up for a vote this month by the state legislature in California. A subject of debate… Continued

FREE TICKETS FOR SCHOOL KIDS GRABBED ATTENTION

August 12th, 1996 by

As it planned events to announce its new Florida service in three Florida cities, Southwest Airlines [LUV] added a community service component to attract further media attention. The Fort Worth, Texas-based airline flew a group… Continued

PROFESSOR DESIGNS SYSTEM TO LINK COMPUTERS FOR CRISIS RESPONSE

August 12th, 1996 by

One of the great challenges that develops during an airline disaster –or any crisis –is retrieving information on corporate operations. Often this data is found in many different places in an organization, stored on computer… Continued

AIRLINE CULTIVATES MEDIA, LOCAL COMMUNITIES TO ANNOUNCE UPCOMING SERVICE IN FLORIDA

August 12th, 1996 by

Organizations always seek to build widespread and sustained visibility for its local launch of a new service. Southwest Airlines’ [LUV] approach to this task is to hold press events months in advance, as well as… Continued

A FOCUS ON CUSTOMERS, EMPLOYEE POLICIES AND ATTITUDES DEFINE CORPORATE ‘GREATNESS’

August 12th, 1996 by

What are the factors that determine which corporations are not just good, but "great?" The answer to this question would tell corporate communications executives a good deal about where they should focus. A new study… Continued

UPCOMING EVENTS:

August 12th, 1996 by

Aug. 14: Congressional Quarterly, "Using Internet to Find Free or Low-Cost Federal Info," Washington, D.C., 202/887-8620. Aug. 14: National Investor Relations Institute, "Annual Report Seminar," Chicago, 703/506-3570. Aug. 15: National Investor Relations Institute, "Issues in… Continued

SPEECHWRITING WEB SITES

August 12th, 1996 by

PR NEWS surfed the Web and found useful sites for speechwriters. Below, we list four of them: 1. http:\www.ribbit9.com/fredwill.htm.: This site breaks down Fred Willmans’ tips into: ‘One Speech Example,’ ‘The Big Speech: How to… Continued

INTERACTIVE VENTURES

August 5th, 1996 by

Web Site Offers Paid Advice The Bromley Group Inc., a New York PR firm, is offering PR advice from its new Web site–for a fee. Visitors can send a e-mail message with PR questions to… Continued

THE SATELLITE MEDIA TOUR: A TOUR DE FORCE

August 5th, 1996 by

How times have changed. It used to be that a city-to-city media tour was singularly defined as travelling from city to city to meet the media. Whether by train, plane or automobile, you and your… Continued