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An increasing number of senior-level managers are taking crisis management to a new level, assigning daily responsibilities for staving off potential crises and implementing a sort of triage of well-defined PR and marketing roles in… Continued

251 W. 57th StreetNew York, N.Y. 10019-1894 Phone 212/445-4000 Editor’s Note: You’re probably not a true PR veteran or a shoot-for-the-top PR practitioner if you don’t try the occasional pitch to those in the top… Continued

In the world of banking, there appears to be room for better PR as banks struggle against the likes of insurance companies, brokers and others luring those with money into their ranks. Case in point:… Continued

It’s difficult enough to get reporters to hear you out, but what about dropping in unannounced at their offices to hand-deliver press kits? Such an approach, though not widely employed, worked for New York-based PR… Continued

Among the countless PR forums, directories, firm listings and links on the World Wide Web, having a site that stands out, that challenges users and even teaches them a thing or two is something to… Continued

Following are some Web sites to help you find spokespeople, experts and news media. The commercial Internet site for an editorial services firm called EditPros provides an e-mail directory of business news media at http://www.editpros.com/media.html.… Continued

In this Colleague To Colleague we talk to William Schneider, who heads the San Francisco office of Lippincott & Marguiles, a corporate and brand identity firm. He offers insight and suggestions on building your brand… Continued

When beauty-conscious women started demanding Retin-A from their dermatologists in droves in the early ’90s to remove their wrinkles, healthcare marketers realized they had stumbled upon a gold mine — direct-to-consumer (DTC) promotions. Today, DTC… Continued

Feb. 26-28 – IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco,… Continued

With the current environment challenging healthcare organizations to keep an eye on cost without taking the other eye off quality, many companies are turning to in-house healthcare PR agencies rather than outsourcing their needs. For… Continued