Subscription Content

image_pdfimage_print

Wheel of Unfortune

December 22nd, 1997 by

A recently released survey by the Women in Cable & Telecommunications Foundation and Cablevision revealed that the average salary for men is $136,804 and $121,817 for women (among senior officers of companies). Kansas State, a… Continued

Despite TWA Hearings, Co. Continues to Focus on Investors

December 15th, 1997 by

The crash of TWA Flight 800 has become a case study in crisis communications gone very flat. But the controversy more pointedly illustrates that surviving a crisis requires surveying the status of your company long… Continued

Burson-Marsteller Dismisses CFO of Asia-Pacific Region

December 15th, 1997 by

Internal Memo Points To Improprieties For the first time in Burson-Marsteller’s 44-year history, the PR powerhouse has let go of one of its regional chief financial officers for inflating by several million dollars operating profit… Continued

Tell Us About It! How Are You Handling Crises?

December 15th, 1997 by

It’s become apparent that how companies will ultimately fare in the wake of a crisis won’t be in how good they are at quick fixes but how skilled they were at preventing mishaps as well… Continued

Kodak’s Layoffs: Not a Good Snapshot of Communication

December 15th, 1997 by

I’m willing to bet my next sound bite, that if you’re in the business of corporate communications, chances are you’ll have to announce a layoff some time in your career. During one week last November,… Continued

Breast Cancer Awareness Campaign Was in the Jeans

December 15th, 1997 by

Casual day in the workplace can be a weekly or monthly luxury, but for the Lee Apparel Company and its agency Barkley & Evergreen Public Relations (BEPR), the ritual was used as the cause marketing… Continued

News Monitor

December 15th, 1997 by

From the Top Down Exec Moves at Chrysler Include Changes on PR Side Recent shifts in Chrysler Corp.’s executive tiers – including the much-awaited announcement of new President Thomas Stallkamp – have resulted in some… Continued

Media Insight: Associated Press (Print Wire)

December 15th, 1997 by

AP Headquarters: 50 Rockefeller Plaza, New York, N.Y. 10020 Editor’s Note: Millions of people worldwide find out about the news via the Associated Press, which feeds copy and pictures to a plethora of media houses… Continued

Attention All PR News Readers:

December 15th, 1997 by

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

How To Seize the PR Moment at Medical Meetings

December 11th, 1997 by

A 12-Month Countdown to Igniting an Exciting Trade Show Campaign Opportunity doesn’t "knock" at medical meetings for healthcare PR – it bangs you over the head and yells, "Come and get it!" Top media, influential… Continued