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How To…Create an Effective Social Media Policy

For some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety … | MORE »

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ASSESSING YOUR ORGANIZATION’S RISKS

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in … | MORE »

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Risky Business: Managing Issues to Protect Reputation & Build Brand Equity

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed … | MORE »

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Anatomy of an Online News Release

Check out these online news release must-haves for building relationships with (and getting coverage from) journalists and bloggers. | MORE »

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Boosting Your Bottom Line With Cost-Effective Online PR Tactics

Whether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably … | MORE »

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SELECTING EMPLOYEE COMMUNICATIONS TOOLS IN A MERGER

• Dedicated intranet site: A dedicated intranet site should be a hub for news, relevant information and FAQs. Archive all employee communications on the site for ongoing reference. • Executive blog: A blog from the … | MORE »

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Crafting Compelling Messages That Resonate

One of the most important roles PR professionals play is that of chief architect of the organizational message. Never has this role been more important than today, as issues have become more intense and the … | MORE »

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Keys to Gaining Customers’ Trust Online

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of … | MORE »

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Bankruptcy of Trust: Redefining Values to Safeguard Your Reputation

Trust is at the core of every type of relationship, from friendships to marriages, so why wouldn’t it be central to the bond between stakeholders and businesses? Without this adhesive, so many aspects of organizational … | MORE »

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Proving Communications’ Worth: From Top-Down to the Bottom Line

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and … | MORE »

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