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Through the Looking Glass: Promoting HR-PR Integration via Internal Metrics

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and … | MORE »

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TECHNIQUES FOR STREAMLINING EMPLOYEE COMMUNICATIONS

1. Clear Line of Sight: • Alignment of job to vision and business strategy • Understanding of values and behaviors expected • Understanding of how actions impact the customer experience 2. Participation: • Opportunity to … | MORE »

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Change Communications: Top 10 Priorities

1. Communicate from the very start. 2. Link to business strategy, vision, mission and values. 3. Align, engage and equip all levels of management, especially the frontline supervisors. 4. Develop consistent methods of communications and … | MORE »

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For Better or for Worse: Employee Engagement, Recession-Style

Internal communications just might be the most multifaceted of all communications’ sub-functions. After all, it’s one part employee relations, one part HR/talent management, one part crisis communications, one part change management—and, thanks to the recession’s … | MORE »

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Pay for Play: Prove Your Worth (and Profit) as a Results-Oriented Agency

Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four … | MORE »

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Zeroing in on Your Universe of Online Influencers

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get … | MORE »

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The Art of Listening: Finding & Monitoring The Most Influential Online Conversations

“From listening comes wisdom and from speaking, repentance.” So goes the old proverb, and nowhere is it more relevant than in social media. After all, with the vast number of online platforms enabling universally broadcast … | MORE »

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12 Rules for Negotiating the Best Agency Agreements With Your Clients

According to Michael Lasky, partner with Davis & Glibert LLP, there are 12 rules agency executives should follow to ensure win-win agreements with their clients: 1. Write a “dear new client” letter. “This is the … | MORE »

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SELECTING EMPLOYEE COMMUNICATIONS TOOLS IN A MERGER

• Dedicated intranet site: A dedicated intranet site should be a hub for news, relevant information and FAQs. Archive all employee communications on the site for ongoing reference. • Executive blog: A blog from the … | MORE »

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United We Stand: Employee Comms During M&As

Mergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically … | MORE »

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