Eric Lundquist, editor-in-chief (since 1999) of eWeek, doesn't want to hear about the latest in MP3 technology. For the purposes of eWeek (400,000-circ) he's strictly
interested in stories about b2b technology. The publication, which in 1999 morphed into eWeek from PC Week amid the Internet craze, survived the tech market meltdown and remains
one of Ziff Davis Media's franchise titles. It covers business technology across-the-board and has an in-house lab operation for product testing. But when it comes to effectively
pitching the publication Lundquist says many PR execs fail the test.