Budgets Increase in 2002

Budgets have been bleak for a while now, but things could be looking up for PR pros. According to the results of the 10th annual Thomas L. Harris/Impulse Research Public
Relations Client Survey released last week, overall PR budgets increased an average 20 percent from $2.25 million in 2001 to $2.7 million in 2002. In-house budgets are on the
rise, shooting up more than 24 percent to almost $1.2 million from $963,000. Corporate budgets for agency work are up 19 percent from around $1.3 million to $1.5 million this
year. The survey includes responses from 1,540 corporate client executives. See table below. (Harris: 847/266-1020)