Brand Benchmarks

Are you measuring the effect your PR efforts are having on your corporation's brand reputation? If so, there's a way to take the process a step further and draw a correlation
to stock performance. America's strongest corporate brands weathered the stock market's April correction admirably, while weaker brands failed to bounce back, according to the
latest Brand Power Index research from Corporate Branding LLC. While share prices of the most robust brands declined an average of 0.8% from April 13-18, sicklier brands suffered
average drops of 3.2%, providing further proof that a corporation's brand reputation has a direct correlation to financial performance.